VIDEO |
AUDIO |
ANCHORS: IN STUDIO |
ANCHOR ONE:
Welcome to Business World News. I'm
NAME ANCHOR
TWO:
And I'm NAME. We go on locations
around the world and behind closed
doors to show you what some
companies are doing to make the
world a better place and improve the
quality of life for their customers.
ANCHOR ONE:
This special edition of Business
World News deals with a health
hazard for many of us who spend our
time indoors. It's not just in the
air we breathe or the food we
eat—this health hazard comes from
the light we see.
ANCHOR TWO:
Bad lighting—commonly known as
"light pollution"— causes a wide
variety of health and work related
problems. But scientists have made
significant advancements in lighting
technology that can help. Reporter
________ explains why there's more
to lighting than meets the eye. |
STOCK SHOTS OF SUN BATHERS, SKIERS,
PEOPLE ENJOYING OUTDOORS, ETC. |
REPORTER: (VO)
Sunshine. Most of us love it. When
we go outdoors to play or to work we
feel invigorated. But many of us are
spending far more time indoors—away
from natural sunshine—than ever
before. It appears that we are
becoming a society of "in-dwellers"
and it's coming with a price. |
OFFICE WORKERS, FACTORY WORKERS,
SHOPPERS IN MALLS, STORES,
HOSPITALS, KIDS IN SCHOOLS, ETC.
UNDER GREENISH FLUORESCENT LIGHTS:
CU VARIOUS TASKS BEING DONE WITH DIM
YELLOW LIGHTS CU ALL
KINDS OF FIXTURES, FLICKERING
FLUORESCENT, FLICKERING NEON,
INCANDESCENT, POOR AND DIM LIGHTING,
ETC. SHOTS OF ADULTS
AND KIDS INDOORS RUBBING EYES,
TEMPLES, NECK. |
REPORTER: (VO)
Spending our waking hours under
artificial lighting is taking its
toll on our health. That's according
to researchers involved in the
growing study of how lights affect
humans and animals. Artificial
light, they say, is a source of
potentially dangerous pollution.
Distorted color, irritating flicker,
and annoying glare, is affecting our
health and work performance. People
who work and study under artificial
lighting often complain about
fatigue, irritation, blurred vision,
headaches, and other symptoms. In
addition, new research suggests that
bad lighting contributes to ailments
such as attention deficit disorder,
seasonal affective disorder, and
even some learning disabilities. |
REPORTER STAND UP LOCATION: POSSIBLE
MALL OR OFFICE WITH LOTS OF UGLY
GREENISH LIGHTS IN BACKGROUND |
REPORTER: (ON CAMERA)
Most of us suffer through bad
lighting not knowing the risks. We
just assume that these lights
[motions over head or behind] are
quite safe, after all they are in
99% of all offices, stores, and
schools. Yet the technology behind
them is over 75 years old. That's
the technological equivalent of
driving a 1929 Ford Model A |
COVER SHOT OF MICHAEL GOING OVER
TECHNICAL PAPERS OR LAB EQUIPMENT |
REPORTER: (VO)
Michael Nevins is a pioneer in
lighting innovation. For years he
and his company Full Spectrum
Solutions of Jackson, Michigan have
studied the effects of light
pollution and have led the industry
in providing quality lighting
solutions. Recently, he has
developed a new technology that
virtually eliminates all the harmful
effects of light pollution—it's
called BlueMax Lighting. |
INTERVIEW MICHAEL NEVINS IN LAB WITH
LAB COAT |
MICHAEL NEVINS:
• BlueMax is a new way of looking at
lighting
• Lighting is one thing that until
recently has been neglected
• We all know good lighting when we
see it
• It helps us work better and feel
better
• It makes everything look better
• Like food and water, the quality
and purity of light is essential to
good health
• Quality light to the eye is like
clean air to the lungs.
• It creates optimal brain
performance
• Our goal has been to manufacture
bright, clean, crisp light that is
free from impurities that cause
problems.
• BlueMax is the latest technology
in duplicating the attributes found
in sunlight, which brings that pure
light indoors |
PANNING SHOT OF SCIENTIFIC JOURNALS
AND REPORTS
CU OF WORKER RUBBING EYES. FREEZES
TURNS BLUE AS BG FOR SUPERS. REVEAL
ON CUE
SUPERS:
• MANY WORKER SUFFER SORE EYES
EVERYDAY
• MOST SUFFER SORE EYES ONCE A WEEK
• EYE IRRITATION NUMBER ONE
COMPLAINT OF COMPUTER USERS |
REPORTER: (VO)
Light pollution is a problem we find
everywhere. And years of scientific
studies confirm that exposure to
artificial lighting is proving
unhealthy. For instance, researchers
have determined that bad lighting is
the leading cause of many health
problems including eye irritation
among workers. This common complaint
causes big losses in productivity
and absenteeism every year. An
occupational health study found that
many workers complained of sore eyes
everyday. Most suffered from sore
eyes at least once a week. And eye
irritation is the number one problem
cited by computer users. Other
research points to bad lighting as
the cause of many other complaints
including some psychological
illnesses. |
DR. FIELDS WALKING INTO OFFICE |
REPORTER: (VO)
Dr. Daniel Fields is a
_________________ of ______________
and a leading expert in
light-related illnesses. |
INTERVIEW DR. DANIELS FIELDS IN
OFFICE (TBD) |
DR. FIELDS:
• Bad lighting is unhealthy both
mentally and physically
• It increases the chance for injury
• Causes eye problems
• Possible long term health problems
• Better lighting for children, it
calms them, makes it less stressful,
eliminates many discipline problems,
better environment, improves brain
performance, etc.
• Better lighting can improve many
learning disabilities
• Brain chemicals which determine
emotional and physical states, such
as melatonin and serotonin, are
influenced by light, as is the
circadian clock cycle |
SHOTS OF ARTICLES, NEWSPAPER
HEADLINES, SUPPORTING VO
REVEAL ADA HANDBOOK ON CUE |
REPORTER: (VO)
The unhealthy side of lighting
is gaining greater awareness around
the world. In fact, some governments
are beginning to enact legislation
to eliminate bad lighting
altogether. Recently, some Federal
Governments in Europe and Australia
have banned the use of standard
types of fluorescent tubes in their
government buildings.
And in the United States, the
Americans with Disabilities Act
recommends that Americancompanies do
the same. |
INTERVIEW WITH MICHAEL NEVINS |
MICHAEL NEVINS:
• More workplace illumination
solutions like BlueMax are
desperately needed
• Good lighting reduces eyestrain,
glare, headaches
• Natural BlueMax lighting is the
best option
• We've seen it increase
productivity, lower absenteeism and
improve grade scores with students
• Good lighting eliminates
light-related ailments |
INTERVIEW WITH DR. FIELDS |
DR. FIELDS:
• Light-related physiological
ailments are common place, but
light-related psychological ailments
are very real problems too.
• For instance, the lack of natural
lighting leads to seasonal affective
disorder, winter depression, and
other ailments.
• We see similar symptoms in all
types of people exposed to bad
lighting.
• In most cases, those affected with
SAD-like ailments do not know the
cause—and that is lack of good
lighting. |
VIDEO OF DEPRESSED LOOKING WOMAN
LOOKING OUT THE WINDOW THE SCENE
TURNS BLUE AND FREEZES FOR THE
BACKGROUND FOR SUPERS
SUPERS ON CUE:
10 MILLION SAD SUFFERERS 25 MILLION
WINTER BLUES SUFFERERS
75% OF ALL CASES ARE WOMEN 25
MILLION WINTER BLUES SUFFERERS
75% OF ALL CASES ARE WOMEN |
REPORTER: (VO)
It is estimated that 10 million
Americans suffer from a health
problem known as Seasonal Affective
Disorder. Another 25 million have a
lesser ailment known as "winter
depression". And seventy-five
percent of sufferers in both groups
are women. |
INTERVIEW DR. FIELDS IN OFFICE |
DR. FIELDS:
• The key factor in diagnosing SAD
is the lack of natural sunlight
• Symptoms are seasonal and fade
with the arrival of spring and
return in the fall.
• Another characteristic of the
illness is a craving for foods rich
in carbohydrates.
• Symptoms include lethargy or
fatigue, weight gain, withdrawal
from relationships, inability to
concentrate or focus, irritability,
anxiety and occasional despair.
• The most successful treatment of
SAD is natural light therapy
• The patient spends time each day
in front of the light therapy
device, while reading, etc.
• Remarkable results without
prescription drugs
• Can elaborate as much as needed on
SAD and related maladies. |
INTERVIEW OF SAD PATIENT IN HOME |
REPORTER: (VO)
___________________ suffered with
Seasonal Affective Disorder for many
years until she discovered the
benefits of turning on a better
light.
PATIENT:
• I suffered with depression for
years
• Didn't know what caused it
• Felt terrible for half the year
but pretty good during summertime
• I was on anti-depressants
• Then my doctor had me try light
therapy
• Changed my life, now I'm off
medication
• Now I love winter months
• Who would have thought that a
simple light could make such a big
difference |
INTERVIEW MICHAEL NEVINS |
MICHAEL NEVINS:
• Using a natural light source like
BlueMax can positively help SAD
sufferers
• In fact BlueMax lighting not only
works great as a light therapy
device but it’s patented dimmable
lighting system makes it a great
task light as well
• Everyday use can do wonders to
improve the mood and energy levels
of most people. |
COVER SHOT OF DR. MARTEL TALKING OFF
CAMERA |
REPORTER: (VO)
Dr. Laurence Martel is president and
founder of the National Academy of
Integrative Learning, Inc. and a
consultant for Fortune 500
companies. He is a leading advocate
for improving lighting in workplaces
and school rooms. |
INTERVIEW DR. MARTEL |
DR. MARTEL:
Comments on:
• Bad lighting in the workplace and
schools
• Malillumination
• Posillumination
• Best lighting for optimal brain
performance
• It's an effective way to increase
brain efficiency?
• Bad lighting can have such a
dramatic impact on our environment
that people suffer from depression,
anxiety and other disturbing
personal problems which can affect
both living and working.
• It does not matter where you live,
how old you are or where you work.
All people are influenced by levels
of brain chemicals, like serotonin
and melatonin, which can be directly
determined by how much light you
perceive.
• Known as your circadian clock, how
you perform is influenced by the
quality of light you are exposed to.
High schools which are starting
their classes later in the morning,
allowing teens to sleep a bit later
are demonstrating all kinds of
improvements, including better
grades. Imagine if those schools had
lighting which duplicated the
sunlight and influenced our
circadian clock rhythms. |
SHOTS OF WORKERS WITH BAD LIGHTING
IN OFFICES OR STAND-UP |
REPORTER: (VO)
Since we are exposed to the
unhealthy effects of insufficient
lighting everywhere we go, what can
be done? Fortunately, there are
those who are actively seeking ways
to improve indoor lighting. |
INTERVIEW MICHAEL NEVINS |
MICHAEL NEVINS:
• Natural light is really the best
• It not only helps with our vision
it is essential to our health
• Creating natural-looking light is
not easy and that's why the major
manufacturers don't do much with it.
• But it can be done, and be done
well
• To make good light we basically
pattern it after nature's best
light—the sun |
ANIMATED GRAPHIC SHOWING THE SUN AT
THE TOP OF A CIRCLE. EACH OF THE
FOLLOWING APPEAR COUNTER CLOCKWISE
WITH AN ARROW POINTING TO THE NEXT
IN SEQUENCE: FIRE
CANDLE/TORCH
OIL LAMP
KEROSENE LANTERN
GAS LAMP
INCANDESCENT BULB
FLUORESCENT TUBE
FULL SPECTRUM LIGHT
BACK TO SUN |
MICHAEL NEVINS: (CONTINUES AS VO)
• If you look at the evolution
of indoor lighting...
• The earliest indoor lighting came
from the sun itself through cave
openings, windows, and doorways.
•Nightime illumination came from
fire, by way of a fireplace, candle
or torch light.
•Indoor lighting evolved to various
types of oil lamps, kerosene
lanterns, and gas lights.
•Then to Edison's incandescent
electric light in 1879.
• In the late twenties fluorescent
lighting came on the scene and that
is what we have lived with pretty
much since.
• Recently there have been advances
in lighting technology that have
created what has been called full
spectrum lighting.
• It is close, but our goal has
always been to capture the
brilliance of sunshine and bring it
indoors.
• Now we've done that with BlueMax,
which is now available to customers
and businesses. |
INTERVIEW WITH BERKLEY LABS OR
MICHAEL |
BERKLEY OR NEVINS:
• To make a light match the
brilliance of natural sunlight
requires three things:
(1) the proper color temperature
(2) the highest possibly color
rendering index, and
(3) high degree of illumination
• Unfortunately missing one or more
of these qualities is what makes
many artificial lights less than
ideal
• Expounds as needed. |
ANIMATED GRAPHIC OF COLORED CIRCLES
(RED, ORANGE, YELLOW, GREEN, BLUE,
VIOLET) CONVERGING INTO A WHITE
CIRCLE |
REPORTER: (VO)
To make a light that matches the
positive qualities of the sun
requires the use of all the light in
the visible spectrum. Using all the
colors in equal proportions gives us
the purest light —which is the most
natural. |
ANIMATED GRAPHIC SHOWING GRADUATED
COLORS FROM ORANGE (BOTTOM) TO BLUE
(TOP), FROM PASTEL (LEFT) TO
SATURATED (RIGHT). X-SCALE = 40 TO
100. Y-SCALE 1500 TO 8500 AT THE
TOP. A SUN ICON LANDS
IN THE MIDDLE AT THE 5000 MARK, A
LIGHT BULB ICON LANDS AT 4000
ANOTHER AT 3000 ON CUE |
REPORTER: (VO)
Sunlight has a color temperature
of around fifty-five hundred degrees
Kelvin—the unit used to measure the
color of light.
As a comparison, common fluorescent
lights are far from natural, and
range between twenty-seven hundred
and forty-one hundred degrees
Kelvin. A common incandescent lamp
is around 3000 degrees Kelvin. |
B-ROLL GRAPHIC ARTISTS, PRINTERS,
CHEMISTS |
REPORTER: (VO)
Properly corrected lighting is
essential for many who need to see
color clearly such as those in
graphic arts, printing, and textiles
industries. |
BACK TO GRAPHIC: THE SUN ICON MOVES
RIGHT TO THE 100, THE LAMP ICON
MOVES TO 60 ON CUE |
REPORTER: (VO)
Next, the color rendering index—or
CRI—needs to be as close to sunlight
as possible. The CRI level is
equivalent to turning up the
contrast control on a television or
computer monitor. The sun's CRI is
100. A standard fluorescent tube
found in most offices is around 60
CRI—making things rather dull in
comparison to natural light. |
B-ROLL FOOD PHOTO STUDIO, FOOD,
WOMAN APPLYING MAKEUP |
REPORTER: (VO)
The higher the CRI the better things
look. Reflected colors are more
vibrant and more natural looking.
High CRI lighting is good for food
preparation, photography, and the
application of makeup among others. |
BACK TO GRAPHIC: THE SUN ICON GLOWS
BRIGHTER ON CUE SHOT
OF OPEN BOOK WITH LIGHT LEVEL
INCREASING |
REPORTER: (VO)
The third most important
characteristic is the lumen output
or the brightness of the lamp. When
you mix natural light with high
lumen output, details are easier to
see with less eye strain. For many,
this means eliminating the use of a
magnifying lens when reading or
doing craft work. |
B-ROLL BLUEMAX LIGHTING IN KITCHEN.
SHOTS OF STUDENTS, HOSPITAL,
CRAFTER, HOBBYIST |
REPORTER: (VO)
New innovative lighting, such as
BlueMax, that combines all these
qualities comes the closest to
simulating sunlight—and with it, all
its healthy benefits. Those who use
natural lighting find they have less
eye strain, see details and colors
better, and enjoy less stress. |
ONE OR TWO INTERVIEWS OF SATISFIED
CUSTOMERS IN HOME OR OFFICE
WISCONSIN COUNCIL OF THE BLIND
B-ROLL PEOPLE PLAYING CARDS |
CUSTOMERS:
Blue Max lighting
testimonials...
• My life has improved because of
better lighting
• I can see better
• I feel better
• I work better
• Who would have thought that a
simple light could make all the
difference and so on. |
INTERVIEW LIZ KARL VP
B-ROLL SHOTS OF VARIOUS PRODUCTS FOR
CUT A WAYS |
LIZ KARL:
• Full Spectrum Solutions has been a
leader in the natural light industry
for the past 8 years. We have
consistently produced ergonomic task
lamps and light therapy products.
• Our patented dimming features,
high quality phosphor compounds and
unique designs outperform all of the
competitive products on the market
today.
• Our desk and floor lamps work well
for any application such as reading,
computer work, arts and crafts,
woodworking, light therapy and
sewing.
• The six years I have been with the
company have afforded me the
opportunity to use the products for
many of these applications and it
makes such a difference during the
long Michigan winters.
• I also use them with my computer
at work.
• Over the years, I have been able
to speak with a lot of customers and
heard some truly amazing stories of
how the products have helped. A
large percentage of our customers
notice the reduction of glare and
eyestrain very quickly and also
notice higher energy levels.
• Parents whose children have ADD or
ADHD comment on how there is a
noticeable focus difference when
their children are using the
products.
• Also, customers suffering with
macular degeneration experience
significant changes in their ability
to read.
• I have also personally used the
products for oil painting and have
been very impressed with how well I
am able to match colors. My
paintings look the same under Full
Spectrum Solutions’ products as they
do when I take them outside. I know
most artists become very frustrated
painting under unnatural light
because the colors are simply not
true.
• With the new BlueMax lighting
technology, these benefits are even
more apparent. This is really
exciting because everyone needs
better light for all aspects of life
whether it is at work or home and
BlueMax lighting achieves the best
possible light for any function.
• I am extremely proud to be a part
of this innovative company whose
high quality products that help our
employees, our families and our
customers. |
INTERVIEW IN OFFICE OR LAB
SUPER: MICHAEL NEVINS
HIGH TECH LOOKING LIGHT FIXTURE ON
TEST BENCH, TURNS ON AND GLOWS
BRIGHT INTERVIEW IN OFFICE OR LAB |
MICHAEL NEVINS:
• We have taken lighting to the next
level—thanks to new technologies
• We have come as close as possible
to simulating all the attributes of
natural sunlight and brought it
indoors.
• In my opinion we have made the
greatest leap in lighting technology
since Edison invented the light bulb
in 1879. |
INTERVIEW OF SCIENTIST |
SCIENTIST:
• What we know about light and
vision is finally being applied to
lighting devices
• The way the eye sees, how it
interprets wavelengths, this is
important in creating proper
lighting
• We find that vision improves when
we consider both photopic and
scotopic sides of the equation
• There are exciting developments
happening in scotopic illumination
• It will mean far superior task and
room lighting than we have had in
the past |
3D ANIMATION CUTAWAY OF THE HUMAN
EYE SHOWING THE RETINA AND THEN
ENLARGING TO THE PHOTORECEPTORS.
SOME ARE CONE SHAPED IN RED, GREEN,
AND BLUE. THE RODS ARE GRAYISH
COLORED. ANIMATED
WAVELENGTHS HITTING THE CONES THEN
OTHERS HITTING THE RODS ON CUE |
REPORTER: (VO)
Scotopic illumination is the new
frontier of lighting engineering. It
greatly enhances all the benefits of
natural lighting but works to help
the eye see details even better.
The human eye senses light using two
types of photoreceptors on the
retina. Commonly known as the rods
and cones they see the world
differently. Basically, the cones
see colors and the rods see shades
of gray.
There are 12 times more rods than
cones meaning we generally see in
varying shades of gray with a just
hint of color information. The brain
mixes it all together so we perceive
a wide range of colors. Both rods
and cones respond differently to
different wavelengths of light.
Common lighting design has catered
mostly to the cones—or photopic
sensitivity. The rods respond to
what is known as scotopic
sensitivity.
With 12 times more scotopic
photoreceptors in the eye it makes
sense to give them what they want.
That is a very specific wavelength
of electromagnetic energy. Yet, this
side of illumination has been mostly
ignored by lighting designers—until
now |
INTERVIEW IN OFFICE OR LAB
B-ROLL XCU OF EYE WITH PUPIL
DILATING FOR CUTAWAY IF NEEDED |
MICHAEL NEVINS:
• We have done very well on the
Photopic side using proper color
temperature, CRI, and lumen output
• However, photopic is only half the
equation
• Working on improving the scotopic
side is what is revolutionary for
the industry
• We are helping the eye by giving
the cones what they need to see
better
• We find the pupil constricts
better with the scotopic wavelength
while using less lumens
• This means less eye strain,
sharper vision, better color
perception, and greater depth of
field
• Using scotopic lighting is the
closest thing to sitting under the
noon day sun without the heat and
glare
• It is truly an overall more
enjoyable experience |
STUDENTS IN CLASSROOMS |
REPORTER: (VO)
By helping improve scotopic vision,
BlueMax lights can even help with
those afflicted with Scotopic
Sensitivity Syndrome, an ailment
researchers suspect is a leading
cause of some learning and reading
disabilities. |
SSS EXPERT IN OFFICE
CUTAWAY TO KIDS READING WITH COLOR
FILTERS ON PAGES |
SSS EXPERT:
• Scotopic Sensitivity Syndrome is a
visual perceptual disorder
• Symptoms include poor performance
in academic work, behavior problems,
attention deficient, reading
difficulties, dyslexia,
comprehension struggles, fatigue,
headaches, depth-perception, blurred
vision, etc.
• New research links autism with
vision problems.
• Typical lighting aggravates those
with SSS
• In the past we have used filters
over the page or colored eyeglasses
• New lighting technology is
urgently needed |
SHOT OF ELDERLY MAN OR WOMAN SITTING
UNDER A FULL SPECTRUM LIGHT READING |
REPORTER: (VO)
And for those who suffer from
macular degeneration and other
related vision ailments, scotopic
illumination appears to be a sight
for sore eye. |
INTERVIEW DR. FIELDS |
DR. FIELDS:
• Comments on macular
degeneration
• Problems as eye ages
• Improving lighting is essential
• Scotopic illumination can be
beneficial
• Etc. |
SHOTS OF BLUEPRINTS TECHNICAL
PAPERS, ETC. OR
STAND-UP |
REPORTER: (VO)
Seasonal Affective Disorder,
Scotopic Sensitivity Syndrome,
macular degeneration, common eye
fatigue, headaches, blurred vision,
irritability, and numerous health
concerns have driven engineers to
find a more perfect light for our
indoor lifestyle. After eons of
living with poor lighting, we
finally have the most
technologically advanced light under
the sun—available today. |
INTERVIEW WITH MICHAEL NEVINS |
MICHAEL NEVINS:
• BlueMax is the most advanced type
of light out there today
• It comes the closest to bringing
in natural sunlight without the need
for sunscreen
• Our tests show it eliminates all
the bad effects of artificial
lighting and brings out the best of
natural light |
VARIOUS CUTS OF BLUEMAX LIGHT
FIXTURE AND LAMP OR BETTER YET, 3D
ANIMATION OF BLUEMAX LIGHT FIXTURE
AND LAMP HIGHLIGHTING EACH FEATURE
ON CUE ANIMATION OF
FIVE PHOSPHORS ADDING TO TUBE |
REPORTER: (VO)
To create this useful technology,
scientists started with a special
flicker-free fluorescent lamp and
added five color-enriched phosphors.
This creates the ideal photopic and
scotopic color temperature of 5900
degrees Kelvin. Most full spectrum
fluorescent lamps have between two
and three phosphors. The added
phosphors of the BlueMax lamp
significantly enhance the quality of
the light. |
AT THE TOP: THE BLUEMAX TUBE AND
THREE 100 WATT LIGHT BULBS, TURNING
ON ONE AT A TIME. AT
THE BOTTOM: A STANDARD FLUORESCENT
TUBE AND THREE MORE BULBS (60
DIMMER) |
REPORTER: (VO)
To produce a high lumen output the
BlueMax lamp uses 70 watts—or the
brightness equivalent of three
100-watt incandescent light
bulbs—but uses only 25% the energy.
Most fluorescent tubes use 40 watts,
or roughly the equivalent of three
60-watt light bulbs. The greater the
lumen output the easier it is to see
details. |
GRAPHIC SCALE OVER CU OF LAMP
INDICATING 96 ON A SCALE OF 100.
LABEL = CRI |
REPORTER: (VO)
The color rendering index of this
new BlueMax lamp is almost perfect
at 96, meaning reflected colors are
rich, contrasts are sharp, and
vision is clear. |
BULLET POINTS OVER BLUEMAX LAMP DIMS
ON CUE 10,000 HOURS NO HARMFUL UV
COMPLETELY DIMMABLE |
REPORTER: (VO)
The lamp lasts up to 10,000 hours,
emits no harmful ultra violet
radiation, and is completely
dimmable. |
BLUEMAX HERO SHOT |
REPORTER: (VO)
Fortunately for those who suffer
from the ill effects of light
pollution this breakthrough in high
technology illumination comes like
an ultimate breath of fresh air. |
INTERVIEW IN OFFICE OR LAB
CUTAWAYS TO PEOPLE USING THE BLUEMAX
LAMP, TIEING FLIES, SEWING, READING,
PAINTING. |
MICHAEL NEVINS:
• BlueMax technology is unique in
its ability to make work areas
radiant.
• Not only is it much easier to
read, the words seem to jump off the
pages of the book.
• Art work or sewing material is
crisp and vibrant, just like you
were using a magnifying glass, or
sitting outside on a sunny day.
• Why is BlueMax different than any
other light source? The BlueMax
light uses all the brilliant
qualities of full spectrum light,
plus it has two additional phosphors
that enhance the blue colors.
• Most light only uses one phosphor
or color. Some lights use three
colors.
• BlueMax uses a total of five
phosphors that not only utilize the
brilliant qualities of sunlight at
noon, but we take that blend and add
two additional phosphors. This
enhances the scotopic qualities of
the light which make it even clearer
than regular full spectrum light
without the UV.
Higher CRI and color temp using
balanced multiple phosphors give
this light superior clarity.
Scotopically enhanced light has been
proven to stimulate the eyes
photoreceptors which increases
visual acuity, making this light
more comfortable to use while
lowering melatonin levels that
directly affect energy levels in the
body.
• It's not just better lighting it's
lighting that makes life better.
• If we can do that, we've done our
job and the world will be a better
place. |
STAND-UP |
REPORTER:
Michael Nevins and his new
technology, BlueMax lighting is
revolutionizing the industry. And
from all indications, BlueMax is the
answer we've been waiting for to
bring a little ray of sunshine to
our indoor lives.
From Jackson, Michigan I'm
____________ reporting. |
ANCHORS IN STUDIO |
ANCHOR TWO:
Lighting has come along way since
Edison lit up the world over a
hundred years ago. Now, we have a
new light technology ready to take
us through the twenty first century.
ANCHOR ONE:
If you would like to know more about
the hazards of light pollution, how
new lighting technologies are
helping to improve our health, or
about BlueMax Lighting visit
www.bluemaxlighting.com
ANCHOR TWO:
From all of us at Business World
News, thanks for joining us. We'll
see you next time.
ANCHOR ONE:
Good bye. |
STANDARD CLOSE AND CREDIT ROLL |
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