| Episode #:
116
Show: National 10
Airdates: Mar - Aug (see
Programming Schedule for specific airtimes)
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SOCIAL RESPONSIBILITY
Business people help poverty-stricken children
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The terrorist attacks of September 11 changed lives.
One outcome of the change is the realization by hard-driving business people that
they need to contribute to the world around them. World
Vision, a humanitarian relief organization that helps poverty-stricken children
worldwide, is discovering support from a group that has been under-represented
in the past: young business people and their corporations.
| | SCRIPT:
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| # |
VISUALS |
TALENT/NARRATION | | 1.
| News Set
Intro Terri Merryman & Mark Kriski
On camera Bkgrd grfx: girl, look of
despair On camera Grfx:
business people
On
camera
| LYNETTE:
War. Poverty. Hunger. Children around the world are victims. Children suffer in
poverty and despair; too often, they are abused, exploited, neglected. U.S. Secretary
of State Colin Powell draws a direct relationship between poverty, oppression,
and the spread of terrorism. The success of terrorist leaders depends on the poor
and uneducated. MARK:
Since the terrorist
attacks of September 11th, sociologists have noticed a "wake-up call" of sorts,
as hard-driving business people look at the world in different terms. The Christian
Science Monitor says the September eleventh terrorist attacks triggered a wave
of charitable giving, and Business Today reports the attacks have increased an
interest in philanthropy. Business people see that children are the world’s future.
Not only is the devastating condition of so many children heartbreaking, it also
contributes to societies filled with rage, resentment and unrest. TERRI:
Concerned and compassionate business people and corporations now recognize that,
if they do not support efforts to help needy children around the world, children
not only suffer, they die. Through child sponsorship, corporations and individuals
have enabled the success of efforts to fight childhood poverty, abuse, and neglect. With
a look at this tremendous problem and the effort that goes into fighting it, here
is Kim Reimland. |
| 02. | On
camera Open
Background: Attack on World Trade Center Location:
Seattle: inner-city youth outreach center?
Grphx: Logo of WORLD BANK
Grphx:
Logo of the UNITED NATIONS Grphx:
Logo of WORLD VISION with 800-708-7655-or- Building signage Question
1A Location: Office
Question 2A
Question 3A
| CORRESPONDENT:
September 11, 2001. The attacks on the United States changed the lives of everyone,
striking especially hard at corporate America. Since the attacks, business people
and corporations have become passionate about increasing their efforts to make
a difference in the world through child sponsorships to help fight hunger, poverty
, disease, and the death of children.
The problem is huge. The World
Bank estimates that nearly one quarter of the world's population lives in poverty. The
United Nations estimates that, throughout developing countries around the world,
one out of every three children does not complete five years of education the
very minimum necessary for basic literacy.
World Vision reports that children are the most vulnerable victims of poverty.
Childhood poverty has life-long and perpetuating effects on minds, bodies, and
society overall. In today's global economy, the destructive impact of poverty
on children means tremendous loss of economic potential, instability in the marketplace
and governments, and great human suffering. World Vision reports that when children
are fed, sheltered, schooled, and protected, their societies thrive. CORRESPONDENT:
What is the impact of poverty on children?
WV SPOKESPERSON:
CORRESPONDENT: What is the impact of poverty-stricken children on society as a
whole?
WV SPOKESPERSON: CORRESPONDENT:
What does a businessperson or corporation do about these problems?
WV SPOKESPERSON: |
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| 03 | NARRATION
Footage: Children in distress; relief efforts (medicine, food, education)
grfx : "No water, healthcare, housing,
food, education, income"; "$1 a day"; "1.2 billion people"; "600 million children";
"40% of all children live in poverty" | CORRESPONDENT:
Poverty has many faces. Families are considered "poor" because they do not have
such basic necessities as water, healthcare, housing, food, education, or income.
A common measurement used worldwide to determine poverty is living on less than
one dollar a day. There are 1.2 [B]illion poor in the world, and half of them
are children. That means 600 [M]illion people under the age of 18 struggle to
survive on less than $1 a day -- a staggering 40% of all children in developing
countries. |
| | On
camera Open
Location: inner-city youth outreach center (preferred) or-
WV office Grfx: World Vision Logo with
800-708-7655
Question
1BLocation:
hdqtrs with poster subliminal display of 800-708-7655 behind
person
Question 2B
Question
3B | CORRESPONDENT:
Studies of poverty throughout the world show that the poor among us are less likely
to have access to basic social services of education, health, shelter, and nutrition.
Much of the world has no basic services. This has a profound impact on children.
Even during the robust economies of the 1990s, the poorest people in all countries,
whether rich country or developing country, got poorer. The poorest among us suffered
a decline in their standard of living. Relief organizations are stepping in to
provide critically needed aid. CORRESPONDENT:
What types of projects does World Vision undertake?
COMPANY SPOKESPERSON:
(Paragraph 4) CORRESPONDENT: What does
"child-focused" mean?
COMPANY SPOKESPERSON: (Paragraph 5) CORRESPONDENT:
Do World Vision projects create dependence on outside resources?
COMPANY SPOKESPERSON:
(Paragraph 6) | | 04 | On
camera
Location: WV Headquarters Background:
historical footage from World Vision
QUESTION 1C(Reource: WF Website FAQ) Placard displaying
800--708-7655 behind person
QUESTION
2C QUESTION 3C | CORRESPONDENT:
World Vision, a Christian humanitarian organization, was founded by Dr. Bob Pierce
in response to the needs of Korean War orphans. Since then it has spread to nearly
one hundred countries, including the U.S. Many countries where World Vision first
brought hope, now raise funds to enable World Vision to bring aid to other countries.
World Vision has found that the best way to bring lasting change to a needy child,
family, and community is through child sponsorship. CORRESPONDENT:
What is the goal of World Vision?
INDUSTRY SPOKESPERSON: (Helping communities…)
CORRESPONDENT: How does World Vision pursue its goals?
INDUSTRY SPOKESPERSON:
(integrated, holistic commitment…)
CORRESPONDENT: What are the values World Vision holds to?
INDUSTRY SPOKESPERSON:
(six core values…)
| | 05 | On
camera On
Camera Throw to News Desk | CORRESPONDENT:
World governments, political movements, industries, and economic advisors work
to make changes in the world. However, every day, children are dying because of
poverty. Individuals and corporations are contributing to effective organizations
such as World Vision, which is proven to help children survive poverty and lead
productive lives. People who choose to sponsor children help make the world a
better place for all of us, one life at a time.
Reporting from Seattle for Business World News, I'm <correspondent name>.
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