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AUDIO |
MONTAGE OF IMAGES FACE UNDERGOING AGING IN STAGES AS ANCHORS INTRO
STORY |
ANCHOR OPENING: |
Welcome to "Health World News". If you are like me,
you have probably spent significant dollars on the latest skincare lines. After
all, they promise to reverse or at minimum to halt the aging process. At some
point you or a family member may have also suffered from a skin condition like
acne, or eczema or burned yourself while creating a culinary masterpiece. You
may have found that the treatments for these annoying conditions can be quite
costly and they are not always one hundred percent effective. Well Mikuni Corporation
has developed the latest technology to address those nagging wrinkles and age
spots with a state of the art anti-oxidant delivery system. They have also created
a new and affordable technology that revolutionizes the treatment of skin irrita-
tions and conditions. The technology that this company uses is supported by research
performed worldwide on a process known as "electrolyzation or the
process of electrolysis"- in this case restructuring water, or combining
Vitamin C with restructured water. The implications of this technology are staggering
- the many benefits of this innovative research will astound you. innovative research
will astound you. |
WATER VISUALS - DROPLETS OF WATER, ETC. AND OTHER VISUALS OF WATER
RUNNNG, SPRINKLING ETC. |
NARRATION: |
Fire and water have always been considered opposing elements.
We certainly know never to use a hairdryer while in the bathtub, or touch a source
of electricity with wet hands. But mixing water with electricity does have its
uses - uses that can significantly impact the state of your skin's health. |
MEDICAL/HIGH TECH VISUALS OF SKIN |
NARRATION: |
The skin is the largest organ in the human body. It regulates
the body's temperature, prevents evaporation of bodily fluids and acts as a barrier
against infection. Any kind of damage to the skin can compromise its vital functions. |
MEDICAL COMMENT FROM DR - CAN FADE IN AND OUT AS HE TALKS TO SKIN
SHOTS, FACIAL SHOTS, WATER ON SKIN SHOTS |
ANSWER THESE QUESTIONS: |
1- How important is skin as a barrier? 2- How important is
maintaining the moisture content of the skin? 3- Are we still searching for
effective and affordable ways to hydrate the skin? 4-Are we still searching
for new and effective ways to provide anti-bacterial prevention for the skin? |
VIEWS OF VARIOUS HEALTH PROFESSIONALS INVOLVED IN SKIN CARE/ VIEWS
OF STORE SHELVE MOISTURIZES, CREAMS, LOTIONS INCLUDING STEROID CREAMS LIKE DESOWEN,
HYDROCORTIZONE CREAM |
NARRATOR: |
In the last decade enormous strides have been made in the arena
of skin care. There are moisturizers and antibacterial preparations for almost
any skin care problem you can think of. The average American can spend hundreds,
even thousands of dollars treating common conditions like acne, eczema, athlete's
foot and other common skin ailments. Often these treatments involve long- term
commitment with some discomfort or significant side effects. |
PATIENT TESTIMONIAL (AKASHI HOSPITAL) |
QUESTIONS: |
1-What condition do you suffer from? What treatments have you
tried for these conditions? 2- Have you spent a lot of money on these lotions,
creams and doctor visits? 3- Has your condition resolved, become chronic?
4-What needs or outcomes were you seeking from your treatment regimen? 5-Was the
Charme the answer to
your skin problems? |
VISUALS OF THE CHARME UNIT IN DIFFERENT CENTERS (HOSPITAL, NURSING
HOME, ETC) |
NARRATOR: |
Imagine a technology so revolutionary, that it can address both
the moisture needs of skin as well as potentially kill harmful bacterial organisms.
Envision a concept so highly advanced and refined that it can offer a delivery
system with a patented solution that will advance skincare as we know it. The
Charme will redefine
the medical skin care revolution. |
TESTIMONIAL FROM DR. KOKICHI HANAOKA |
QUESTIONS: |
1-What is electrolysis? 2-What does this process do to water?
Why is that important and significant? 3-What do extensive clinical studies
on the bactericidal effects of low PH acidic water prove? 4-On what conditions
has this technology been tested? |
VISUALS SHOWING SURFACE BACTERIA BEING DESTROYED AND MOISTURE
PENETRATING SKIN. SHOW WRINKLES RESPONDING, SHOW HYDRATION OF THE SKIN |
NARRATOR: |
By combining science and nature, Mikuni Corporation has taken
the basic element - water- and through a unique process restructured nature's
purest asset. The Charme delivery
system has clinically been proven to promote dramatic skin renewal, hydration,
and protection while at the same also providing symptom relief benefits from a
variety of skin conditions. This ionized water also works like an astringent to
tighten skin pores and diminish wrinkles without chemical residue. More importantly,
it can kill most bacteria on contact. |
TESTIMONIAL FROM RESEARCHIST- SAN DIEGO AND/OR DOCTOR. LOTS OF
LAB SHOTS - MONTAGE- FACED PACED AND NUMEROUS CLOSE - UPS |
QUESTIONS FOR RESEARCHER: |
1- Where was this electrolysis technology
first used 2-When did it occur to s/o to use this technology in humans?
3-What results did you find in the lab? 4-What results have you found clinically?
5-How impressive are the anti-bacterial and moisturizing effects of the Charme
unit? 6-How exciting is it to have this technology available to the consumer?
What are the cost implications for the consumer? 7- Are there any negative
side effects noted from low pH acidic water? |
SHOW VARIOUS BURNS - S/O WINCING AS THEY GET BURNED NEAR AN OVEN,
SCALDED BY WATER, SUNBURNED, SHOW PEOPLE RUBBING CREAM INTO SKIN, S/O BEING TREATED
FOR A BURN, THE CHARME BEING USED ON A BURN |
NARRATOR: |
Most of us have experienced some kind of burn. Whether you have
been scalded by hot water, fallen asleep on the beach, or experienced a cooking
burn, you surely remember the pain and discomfort. Depending on the severity of
the burn you may have used cool, moist compresses, a water-based skin moisturizer,
an anti-bacterial cream and bandages. You may have successfully averted infection
or you may have been unlucky and had to seek further medical attention. The Charme
with its electrolyzed, low PH acidic water solution can provide painless moisturizing
benefits with a clinically proven anti-bacterial component. |
TESTIMONIAL FROM SUN BURNED PERSON OR PERSON ON THE BEACH |
SOUND BITE: |
1- How do you normally avoid sunburn? 2- If you d o get burned
what do you usually treat the burn with? 3-Is the treatment effective? Painful? |
SHOW PICTURES OF SOAPS, CLEANSERS -DO NOT SHOW NAMES OF PRODUCTS.
THEN SHOW S/O USING THE CHARME |
NARRATOR: |
Soaps and cleansers can be very harsh on the skin and many contain
high alkaline ph levels. This can interfere with the delicate balance that nature
intended. This imbalance of our protective barrier can create a breeding ground
for bacteria and lead to a variety of skin irritations. |
PICTURES OF THE MORE BULKY COMMERCIAL UNITS AND THEN VARIOUS PICTURES
OF THE CHARME - STILLS AS WELL AS IN USE. INTERPSERSE LAB RESEARCH SHOTS |
NARRATOR: |
Low pH acidic water has been used for its sterilization properties
in the medical industry and has been gaining attention within medical science
circles for its crucial role in healthy skin maintenance. Until recently conventional
generators of low PH acidic water produced large quantities of the solution.
Potency would be lost over time and the price of these units was beyond the reach
of the average consumer. Mikuni corporation has now successfully developed the
first light - weight, hand held device, designed for both personal and professional
applications. The unique, patented delivery system produces fresh, low PH acidic
water on demand for an affordable price. |
DOCTOR TREATING A CHILD WITH ECZEMA-BEFORE AND AFTER TREATMENT
SHOTS. USING THE UNIT SHOTS. PARENT IN SOME OF THE SHOTS. |
DOCTOR TESTIMONIAL ANSWERING THESE QUESTIONS: |
1- What is one of the most common forms of skin conditions? (dermatitis,
with eczema being a very common form) 2-What are the usual treatments you
can use for these children or adults? 3- What are the drawbacks of these treatments?
4- What benefits does the Charme offer? 5-Is this an effective and affordable
way to treat this and other skin conditions? Why? What properties does the low
pH acidic water offer? 6-Do the children seem to enjoy the Charme treatment? |
PARENT OF CHILD - GIVING TESTIMONIAL. PICTURES OF PARENT ADMINISTERING
THE MISTING DOSE. |
PARENT RESPONDS TO THESE: |
1-How difficult was it to cope with your child's eczema before
using the Charme? 2-Since the introduction of this technology, how has your
child’s condition improved? 3-Would you recommend this to other parents and
individuals with this condition? |
VISUALS OF PEOPLE BEING TREATED OR JUST SUFFERING FROM ACNE, ATHLETE'S
FOOT, SKIN ULCERS. MONTAGE OF SEASONAL SKIN AILMENTS ON DIFFERENT BODY PARTS |
NARRATOR: |
Because of the antibacterial and moisturizing nature of electrolyzed,
low pH acidic water, a host of skin conditions can
be treated using the Charme. It can be an effective tool in treating diaper rash,
shaving irritations, acne, fungal skin conditions, diabetic ulcers, atopic dermatitis
and bedsores. Used on a regular basis, it can help diminish the impact of seasonal
skin conditions like chapped skin, insect bites, and poison ivy, as well as help
heal cuts, blisters scrapes and rashes. |
AKASHI HOSPITAL, TOKYO JAPAN - SHOW OUTSIDE AND THEN TREATMENT
GOING ON INSIDE. SEVERAL SHORT COMMENTS FROM PEOPLE WHILE MONTAGE OF CONDITIONS
THEY ARE DISCUSSING SPLICES IN BETWEEN INDIVIDUAL COMMENTS |
DOCTOR FROM THE HOSPITAL: |
Soundbites on the 16,000 patients treated for a variety of skin
conditions - include kinds of conditions, why they use this treatment, discuss
the positive benefits of treatment, discuss the contribution Charme will make
for the average home use |
NURSES CARING FOR ELDERLY PATIENTS IN HOSPITAL, HOME, OUTPATIENT
AND NURSING HOME FACILITIES/MONTAGE |
|
Narrator: |
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The elderly who are confined to beds or chairs for long periods
of time are particularly susceptible to decubitus ulcers. These skin conditions
can become painful, chronic and debilitating and actually contribute to an earlier
mortality. The challenge becomes preventing infection and gently hydrating the
area. |
NURSING HOME SHOTS WITH MILD WOUND CARE OF BEDSORES.NURSE TESTIMONIAL
|
NURSE RESPONDS: |
1- HOW COMMON AND DIFFICULT TO TREAT ARE THESE BEDSORES? 2-WHAT
DO YOU CURRENTLY HAVE AVAILABLE? 3-WERE YOU IMPRESSED WITH THE RESULTS YOU
SAW WHEN USING THE CHARME AS PART OF THE TREATMENT PLAN? |
SHOW THE CHARME IN A BATHROOM OR BATHROOM AND FOLLOW A MAN AS
HE USES SPRAY ON SHAVING IRRITATIONS OR SUNBURN IRRITATIONS OF SHOULDER |
NARRATOR: |
Home use of the Charme is easy. Simply plug the unit in and fill
the chamber with its premixed water solution. Simply press open the nozzle area
and activate the unit. A fine mist will spray. When you have adequately moistened
the affected area you can depress the button again and the mist will stop. Further
instructions are provided with the unit. |
SHOW VISUALS OF AKASHI HOSPITAL, DERMATOLOGIST OFFICE WITH PATIENTS
IN WAITING AREAS AND RECEIVING TREATMENTS. |
NARRATOR: |
Acidic water has been used extensively in Japan for many years.
Clinical studies have produced significant positive results showing the effectiveness
of low pH acidic water. Acidic water has been
clinically tested in various fields on a variety of skin conditions including
bedsores, dry skin, eczema, severe skin irritations, minor burns, cuts and bruises
as well as on acne. It has shown remarkable antiseptic and antibacterial as well
as moisturizing effects. Sports medicine facilities have also introduced its use
with highly positive results. |
LASER DERMATOLOGY CENTER WITH DOCTOR USING LASER, WEARING GOGGLES
AND THEN TALKING TO CAMERA AFTER TREATING A PATIENT. |
DOCTOR ANSWERING QUESTIONS: |
1-What is the most common procedure you are performing for skin
rejuvination? (Laser resurfacing/photofacial, plastic surgery, etc.) 2-What
are the common problems that patients need to cope with post treatment? How do
you treat those problems? 3-What has been your experience in using the Charme?
(if they cannot answer because they have not used, ask - what do you think about
the use of low PH acidic water as post care? 4-Do you think the product is
a valuable and well- priced alternative to current post care therapies? 5-How
important is maintaining the moisture content of skin, in general, and for prevention
of infections? |
CHARME UNIT ON DISPLAY IN SEVERAL HOME, TREATMENT CENTER LOCATIONS
- FAST PACED - INTERSPERSE LAB SHOTS OF RESEARCHIST WORKING |
NARRATOR: |
Skin care requires disinfection to prevent the growth of bacteria.
It also requires promotion of healing especially when the skin has been damaged.
Hydration, proper ph balance, reduction of inflammation and astriction add to
the critical elements of maintaining healthy skin. The Charme is the product of
research that directly targets skincare needss. It is a sophisticated and affordable
state of the art application developed through years of revolutionizing skin care
research. It is the ultimate approach to modern day skin care. |
ANCHOR |
ANCHOR: |
Well as you can see Mikuni Corporation is a leader and innovator
in the science of skin care. Let's take a look behind the scenes at the history
and evolution of this innovative company |
SHOW VARIOUS HEADQUARTER SITES: JAPAN, AND THEN IN THE STATES |
REPORTER: |
Mikuni Corporation was founded in 1923. The company was initially
an import company specializing in automobile and bicycle components. Over the
years the company has become a worldwide authority in the development of highly
advanced fluid control devices for use in the automotive, snowmobile and motorcycle
industries. |
SOUNDBITE FROM ENGINEER IN JAPAN |
SOUNDBITE: |
1- What is the importance of the "water principle" technologies
that your firm has become famous for? 2-Is your company considered a leader
in "fluid technology"? |
SHOW CARBURATOR FLUID TECHNOLOGY AND THEN MONTAGE IT INTO WATER
& AIR GRAPHICS |
NARRATOR: |
At Mikuni corporation, the key words "water & air"
became the core elements driving the research that fueled their carburetion technology
of fluid dynamics. |
SHOW AMERICAN CENTERS AND SAN DIEGO LAB SHOTS - DERM
TECH LABS |
NARRATOR: |
Although diversification from their primary business would be
a huge challenge, Mikuni corporation committed their research efforts towards
developing a new technology. The results would answer the modern day quest for
supporting the balance of body and mind. The concepts of "health, well-being
and preventative" have become the key focus of this innovative company |
SOUNDBITES FROM RESEARCHIST IN LAB- LAB
SHOTS/WATER SHOTS/FROM JAPAN MIKUNI LAB |
QUESTIONS: |
1- What fueled the research in the company to move from automotive
to skincare? 2- You first developed commercial technology - how? 3-What
made you decide to take this technology to the consumer level? |
SHOW ELECTROLYSIS PROCESS - SHOW PRODUCE BEING TREATED WITH THE
ACIDIFIED BATHS |
REPORTER IN PLANT: |
Japan has been a leading force in the electrolyzation process
of water. Low pH acidic water has been shown
to decontaminate and has been used abroad extensively in the produce and food
industries. Russia and Germany both currently utilize the
electrolyzation process to NATURALLY decontaminate food preparation
surfaces. They also use low PH acidic water
specifically as a NON-TOXIC food disinfectant. In
fact, the food regulation committees in these two countries directly endorse the
electrolyzation process as an affordable and highly successful process in the
arena of food decontamination. Another even more astonishing feature of low PH,acidic
water, though, was noted during Mikuni Corporation’s research efforts. |
RESEARCHIST AND LAB/DOCTOR FROM JAPAN MIKUNI
LAB |
ANSWER QUESTIONS: |
1- What did you note that this electrolyzed
water could do (moisturizing capabilities) 2 -Were you able to use the anti-bacterial
and moisturizing capabilities of the low PH acidic water on humans? 3- What were
the results? |
REPORTER AT AKASHI HOSPITAL |
STANDUP: |
Over 16,000 patients have been seen in clinical trials and for
treatments here at Akashi hospital in Japan. This low pH
acidic water has been used as both a treatment and preventative
measure for a variety of skin conditions including eczema, contact dermatitis,
bed sores, acne, minor burns and for fungal skin infections. Both young and old
alike have found the restorative powers of the low pH acidic
water truly astonishing. |
DERMATOLOGIST SOUND BITE |
SOUND BITE: |
1- Does low pH acidic water
penetrate the skin barrier more effectively? 2-How important is maintaining
the moisture content of the skin? 3- What about the role of moisture in anti-aging? |
SH OW MONTAGE OF SKIN/BEAUTY SHOTS |
NARRATOR: |
With over 78 years of company history, Mikuni corporation has
advanced the scientific research in skincare and prevention, with state of the
art technology. They have fused this technology with their holistic vision focusing
on new ways to prevent aging and the stresses of daily life from causing skin
deterioration. In fact, they have created two distinct systems to address these
very serious skin issues. |
SOUND BITE FROM CHARME ENGINEER |
SOUND BITE: |
1- Why create a handheld version of the commercial skin care technology?
Do you think there is a great demand for skincare at the consumer and professional
level? 2- How easy and effective is this delivery system? |
GRAPHICS OF ANTI-OXIDANT CREAMS LOTIONS ALL BRAND NAMES/SHOW MAKEUP
LOTION COUNTERS IN DEPARTMENT STORES/SHOW SPAS DO NOT SHOW ACTUAL NAMES BUT RATHER
PACKAGING THAT IS RECOGNIZABLE |
NARRATOR: |
The Charme was created in order to provide low
pH acidic water in a hand held delivery system for professional
and general consumer use. Mikuni corporation then took the concept of electrolyzation,
and applied it to the new revolution of anti-oxidant treatments. Vitamin C, in
particular, is at the forefront of this anti-aging movement in skin care. |
SHOW CHARME AND REVENIR UNITS - FLOAT GRAPHICS OF VARIOUS SKINCARE
SCENES. SOUND BITE FROM REVENIR
RESEARCHIST - SHIGE IKUTA |
SOUND BITE: |
1- Why was it so important for Mikuni corporation to enter the
arena of ant-aging skin care? 2- Why electrolyzation of Vitamin C? 3-
Has free radical prevention been proven to help in the anti-aging skin care arena?
4- Is this a proven way for Vitamin C to be absorbed more efficiently? |
REPORTER STNAD UP IN SAN DIEGO OR AT A SPA OR SKIN CARE CENTER |
REPORTER STAND UP IN FRONT OF SAN DIEGO: |
Mikuni Corporation and now Mikuni America through its aqua techno
division, are companies defining skin care and prevention of premature aging,
in new and revolutionary ways. They have taken the concepts of electrolyzation
and fluid delivery and now added the science of anti-aging, through the use of
electrolyzing Vitamin C. |
GRAPHIC MONTAGE OF SMOKING, SUN EXPOSURE, OZONE LAYER, POLLUTANTS,
HIGH FAT FOODS |
NARRATOR: |
From the time we are born our skin is chronically insulted by
pollution, ultraviolet light, the thinning ozone layer, cigarette smoke and other
pollutants and environmental stimuli. These exposures can lead to cumulative damage
that will not be realized for 20 or 30 years. |
DERMATOLOGY SOUND BITE |
SOUNDBITE: |
1- What does the environment do to our skin? |
GRAPHICS OF SKIN IN VARIOUS STATES OF DRYNESS, PIGMENT, WRINKLES |
NARRATION: |
Exposure to chronic ultraviolet light in particular can lead to
clinical changes in the skin such as laxity, roughness, dryness, sallowness, hyper-pigmentation
or age spots and most certainly wrinkles |
SOUND BITE FROM ESTHETICIAN |
ANSWER QUESTIONS: |
1-What condition do you find most often in sun worshippers or
individuals who shun use of sun block? 2- What are the most common complaints
of your clients? |
MONTAGE OF SUN, SUN DAMAGED SKIN, BEACH WORSHIPPERS |
NARRATION: |
Approximately 90% of all changes you see in the skin are due to
sun exposure. Certainly premature fine lines and wrinkles can be directly caused
when an individual does not block out UV light. The photo-damage that skin experiences
is cumulative, and it can penetrate several layers of skin |
SLIDES OF LAYERS OF THE SKIN |
DOCTOR EXPLAINING (CONTENT ) |
1-Can you name the 3 layers of the skin, the importance of each
and the components of each |
GRAPHICS OF FREE RADICALS DOING THEIR DAMAGE |
|
Research has revealed that free radicals generated by sun exposure
have one of the most harmful effects on the skin. These free radicals are oxygen
molecules that cause the breakdown or depletion of collagen, DNA, elastin, hyalaronic
acid and other supporting molecules in the dermis. The anti-oxidant skin revolution
harnesses this research. Vitamin C, in the form of ascorbic acid, has been shown
to have antioxidant effects and also shows great promise as a stimulator of collagen
synthesis. Collagen provides strength to the skin and allows it to stretch and
contract. |
DERMATOLOGIST and PLASTIC SURGEON |
ANSWER: |
1-Where has research taken us in the battle against aging and
specifically wrinkles caused by sun damage? 2- What are the challenges faced
in trying to harness vitamin c? |
PICTURES OF MIKUNI AMERICA/LAB SHOTS - JAPAN |
NARRATOR: |
Mikuni Corporation has spent years in the lab researching the
role of antioxidants and trying to find a better delivery and penetration system
for use by professionals and consumers. They have taken their technologically
advanced fluid delivery system and created a new and superior way to deliver Vitamin
C. They are now offering this system to the professional and personal skin care
market. It is called Revenir. |
REVENIR
REPRESENTATIVE - DR. HANAOKA - JAPAN |
SOUND BITE: |
1- What form of Vitamin C appears to be most effective for anti
aging? 2- What do you like specifically about the Revenir delivery system? |
SHOW THE FACES OF YOUNG, MIDAGED AND OLDER WOMEN |
NARRATOR: |
Healthy skin is slightly moist, soft and supple. It retains flexibility,
elasticity and firmness and appears clear with even skin tones. Pores are small
and barely visible. |
CLIENT TESTIMONIAL - BEFORE AND AFTER SHOTS |
DISCUSS WHAT THE REVENIR HAS OFFERED TO YOUR SKIN PROBLEMS: |
Sound Bite from client |
SHOW PICTURES OF RETINOID/VITAMIN A CREAMS, MICRODERMABRASION,
EXFOLLIANTS AND WOMEN WASHING THEIR FACES, AND VITAMIN C PRODUCTS |
NARRATION: |
The three most widely used and research supported anti-aging skin
care therapies include: exfoliation- using alpha and beta- hydroxy acids,
using retinoids and derivatives of Vitamin A, and using antioxidants,
the most notable being Vitamin C, topically. |
CLIENT TESTIMONIAL- |
CLIENT ANSWERS: |
1- Why do you use Vitamin C? What kind of Vitamin C product do
you use? How much do you spend on Vitamin C? |
SHOW THE REVENIR, THE VITAMIN C IT USES |
NARRATOR: |
Numerous studies have been performed on specific variations of
Vitamin C. It has been noted by most scientists, involved in skin care research,
that ascorbic acid, appears to be the form most suitable for deep skin penetration.
Ascorbic acid also appears to be the most effective form of vitamin C for collagen
stimulation and wrinkle reduction. This form of Vitamin C is also superior for
achieving skin clarification and for fighting inflammation, blemishes and age
spots. It certainly seems to have implications in the battle against skin cancers. |
DERMATOLOGIST INTERVIEWED - |
ANSWERS: |
1- Are all preparations of Vitamin C currently available to consumers
effective? Why or why not? 2- How much does the average consumer spend on
these topical agents? 3- What advantages do you feel that the Revenir system
offers professionals and consumers? |
CLIENT TESTIMONIAL - SHOW BEFORE AND AFTER/SHOW WRINKLE SLIDES
FROM MIKUNI THAT EXHIBIT RESPONSE TO REVENIR |
ANSWERS: |
1-What skin problems did you have (sun damage? age spots? blemishes?
rosacea?) 2-What is your skin regimen? Do you use alpha hydroxy or beta hydroxy
creams? Have you been using Vitamin C? 3-What benefits did you get from the
Revenir system? |
SHOW SKIN TREATMENTS AS THEY ARE DISCUSSED BY THE NARRATOR |
NARRATOR: |
Most Americans are now beginning to understand that in order to
delay aging they must make a commitment to fitness, good basic nutrition and a
skin care regimen that can combat current signs of aging and halt the progression
of aging. The cosmeceutical market currently offers hundreds of products that
claim to be restorative, protective or regenerative. But it is the pharmaceutical
industry that ultimately offers products that contain tested and research based
anti-aging products. And Mikuni Corporation has taken Vitamin C, electrolyzed
it and made it available in a sophisticated and affordable delivery system. The
Revenir will revolutionize the way anti-oxidant skin care is delivered. |
MIKUNI CORPORATE REP SHIGE IKUTA |
|
"It became obvious at Mikuni that we had a marvelous orientation
to fluid technology from our past history in the automotive industry. We knew
we could take this technology and apply it to 22nd century skin care. Electrolyzation
has been used for years in the water industry in Japan. We simply wanted to take
those principles and apply them to antioxidant treatments. And we wanted to create
a system that every skin care professional would endorse and demand. Of course,
we realized that consumers would want to have this product as well." |
PATIENT DEMO WITH REVENIR - CAN SHOW DIFFERENT PEOPLE, DIFFERENT
AGES, DIFFERENT SETTINGS |
NARRATOR: |
The Revenir unit dispenses precise amounts of powdered Vitamin
C that is mixed with the liquid solution, activated and electrolyzed. Simply activate
the system to receive a pre-measured mist of the antioxidant. This skin care therapy
can be added to your current daily cleansing and other skin care regimens. |
YOUNG PERSON TESTIMONIAL (Lo) |
QUESTIONS TO ANSWER: |
1- Why are you adding a topical anti-oxidant to your current therapy?
2-What was your skin like before you started (if she is using it as prevention,
or to undo sun damage) 3-What do you like about the Revenir? |
MONTAGE OF PICTURES THAT FOLLOWS THE BULLET POINTS/ NARRATORS
COMMENTS: DO NOT SAY NUMBERS OUT LOUD FLOAT EACH COMMENT AS IT IS SAID |
NARRATOR: |
There is no doubt that a number of lifestyle habits can promote
or inhibit the aging process. They include: 1- Avoid smoking 2- Avoid
sun exposure by using sun block or adequate clothing 3- Eating a low-fat,
natural diet 4- Getting adequate sleep 5- Drinking adequate water daily
6- Taking proper supplements for your age group and 7 - Using an appropriate
skin care regimen. (please note: no need to say the numbers) |
PHYSICIAN COMMENT -SEVERAL SHORT BITES FROM SEVERAL MDS |
COMMENT (AGAIN CONTENT HERE IS IMPORTANT): |
|
|
"LIFESTYLE PLAYS A MAJOR ROLE IN THE AGING PROCESS. THE CHOICES
THAT PEOPLE MAKE IN DIET, ACTIVITY, HOW THEY PROTECT THEMSELVES FROM SUN EXPOSURE
AND ESPECIALLY THE CHOICES THEY MAKE IN THEIR DAILY SKIN CARE CAN HUGELY IMPACT
HOW QUICKLY THEIR SKIN SHOWS SIGNS OF AGING. WE KNOW THAT VITAMIN C AND OTHER
ANTIOXIDANTS CAN REDUCE THE WRINKLES AND PIGMENTATIONS THAT OCCUR, AND ACTUALLY
HELP PROMOTE COLLAGEN FORMATION. THE REVENIR WILL BE A FORCE IN THE ANTI-AGING
REVOLUTION: MIKUNI CORPORATION HAS TAKEN THE LATEST RESEARCH AND DESIGNED THE
REVENIR, WHICH DELIVERS HIGHLY ENERGIZED VITAMIN C. I WOULD RECOMMEND THIS ADVANCED
TECHNOLOGY TO MY PATIENTS. |
|
MONTAGE OF AFFLUENT LIFESTYLE SHOTS SHOWING OUTDOOR SCENES WITH
PEOPLE IN VARIOUS LIFE SPORTS, VACATION SPOTS. CLOSE WITH A GRAPHIC EMBODYING
"AGING IS OPTIONAL" |
NARRATOR: |
It is obvious that we have a constant and evolving desire as humans
to live lives that are filled with convenience, excitement and passion. We are
faced though, with the cumulative effects of our demanding lifestyles, exposures
to countless pollutants and increasing stress levels. Prevention and treatment
are keys to promoting internal and external health. The Revenir with its moisturizing
and electrolyzed Vitamin C, is now a mighty contender in the vast arena of skincare
and prevention. The Revenir proves that "aging is optional." |
ANCHOR IN STUDIO - ONCE AGAIN THIS CAN BE A DIALOGUE BETWEEN TWO
ANCHORS |
ANCHOR: |
The latest in research, combined with fluid technology that offers
state of the art anti-aging skin care, seems to good to be true. Obviously science
supports the findings that maintaining your skin's moisture, and supplying vitamins
like C topically, are the best way to fight aging. Avoiding expensive creams and
lotions that do not deliver is a concern that most consumers have. We all want
a product that will deliver honestly and effectively without a lot of hype. I
know that I want to see results from my skincare investment. Like most people
I have a drawer filled with the latest creams and lotions, that promise, but just
don't live up to their hype. The Revenir (or the Charme
and the Revenir are
backed by research and technology that is state of the art. They provide a sophisticated
delivery system that harness the latest advances in prevention and treatment of
skin conditions. And because Mikuni Corporation has continued to research new
and better ways to unite science and technology, they are also working on a new
skin care line that will help skin maintain the proper PH required to optomize
the effectiveness of the revenir. |
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ANCHOR NARRATIVE: |
Whether you choose the Charme
for its moisturizing and antibacterial capabilities, or the Revenir for its effective
anti-aging delivery system, you will be at the forefront of the skin care revolution.
Mikuni Corporation is the leader in skin care science and technology. |