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Worldwide uses and benefits of Low pH Water

Episode #

121

Show

National #12

Airdates

July 14- Dec 14

(see Programming Schedule for specific airtimes)

PROJECT DESCRIPTION

Agency:

TVA

Writer:

Amy Hendel

Featured Company

Mikuni

Producer:

Andrea Goodstein

Project:

Half hour Charme / Revenir

Director:

Jeffery Goddard

Title:

"Spotlight on Success"

Art Director:

Subject:

HWN Spotlights the latest treatments from Japan for eczema, acne, burns, scarring and skin irritations.

Medium:

TV, Video, Internet, CD, Print, Radio

 

SCRIPT

VIDEO

AUDIO

MONTAGE OF IMAGES FACE UNDERGOING AGING IN STAGES AS ANCHORS INTRO STORY

ANCHOR OPENING:

Welcome to "Health World News". If you are like me, you have probably spent significant dollars on the latest skincare lines. After all, they promise to reverse or at minimum to halt the aging process. At some point you or a family member may have also suffered from a skin condition like acne, or eczema or burned yourself while creating a culinary masterpiece. You may have found that the treatments for these annoying conditions can be quite costly and they are not always one hundred percent effective. Well Mikuni Corporation has developed the latest technology to address those nagging wrinkles and age spots with a state of the art anti-oxidant delivery system. They have also created a new and affordable technology that revolutionizes the treatment of skin irrita- tions and conditions. The technology that this company uses is supported by research performed worldwide on a process known as "electrolyzation or the process of electrolysis"- in this case restructuring water, or combining Vitamin C with restructured water. The implications of this technology are staggering - the many benefits of this innovative research will astound you. innovative research will astound you.

WATER VISUALS - DROPLETS OF WATER, ETC. AND OTHER VISUALS OF WATER RUNNNG, SPRINKLING ETC.

NARRATION:

Fire and water have always been considered opposing elements. We certainly know never to use a hairdryer while in the bathtub, or touch a source of electricity with wet hands. But mixing water with electricity does have its uses - uses that can significantly impact the state of your skin's health.

MEDICAL/HIGH TECH VISUALS OF SKIN

NARRATION:

The skin is the largest organ in the human body. It regulates the body's temperature, prevents evaporation of bodily fluids and acts as a barrier against infection. Any kind of damage to the skin can compromise its vital functions.

MEDICAL COMMENT FROM DR - CAN FADE IN AND OUT AS HE TALKS TO SKIN SHOTS, FACIAL SHOTS, WATER ON SKIN SHOTS

ANSWER THESE QUESTIONS:

1- How important is skin as a barrier?
2- How important is maintaining the moisture content of the skin?
3- Are we still searching for effective and affordable ways to hydrate the skin?
4-Are we still searching for new and effective ways to provide anti-bacterial prevention for the skin?

VIEWS OF VARIOUS HEALTH PROFESSIONALS INVOLVED IN SKIN CARE/ VIEWS OF STORE SHELVE MOISTURIZES, CREAMS, LOTIONS INCLUDING STEROID CREAMS LIKE DESOWEN, HYDROCORTIZONE CREAM

NARRATOR:

In the last decade enormous strides have been made in the arena of skin care. There are moisturizers and antibacterial preparations for almost any skin care problem you can think of. The average American can spend hundreds, even thousands of dollars treating common conditions like acne, eczema, athlete's foot and other common skin ailments. Often these treatments involve long- term commitment with some discomfort or significant side effects.

PATIENT TESTIMONIAL (AKASHI HOSPITAL)

QUESTIONS:

1-What condition do you suffer from? What treatments have you tried for these conditions?
2- Have you spent a lot of money on these lotions, creams and doctor visits?
3- Has your condition resolved, become chronic?
4-What needs or outcomes were you seeking from your treatment regimen? 5-Was the Charme the answer to your skin problems?

VISUALS OF THE CHARME UNIT IN DIFFERENT CENTERS (HOSPITAL, NURSING HOME, ETC)

NARRATOR:

Imagine a technology so revolutionary, that it can address both the moisture needs of skin as well as potentially kill harmful bacterial organisms. Envision a concept so highly advanced and refined that it can offer a delivery system with a patented solution that will advance skincare as we know it. The Charme will redefine the medical skin care revolution.

TESTIMONIAL FROM DR. KOKICHI HANAOKA

QUESTIONS:

1-What is electrolysis?
2-What does this process do to water? Why is that important and significant?
3-What do extensive clinical studies on the bactericidal effects of low PH acidic water prove?
4-On what conditions has this technology been tested?

VISUALS SHOWING SURFACE BACTERIA BEING DESTROYED AND MOISTURE PENETRATING SKIN. SHOW WRINKLES RESPONDING, SHOW HYDRATION OF THE SKIN

NARRATOR:

By combining science and nature, Mikuni Corporation has taken the basic element - water- and through a unique process restructured nature's purest asset. The Charme delivery system has clinically been proven to promote dramatic skin renewal, hydration, and protection while at the same also providing symptom relief benefits from a variety of skin conditions. This ionized water also works like an astringent to tighten skin pores and diminish wrinkles without chemical residue. More importantly, it can kill most bacteria on contact.

TESTIMONIAL FROM RESEARCHIST- SAN DIEGO AND/OR DOCTOR. LOTS OF LAB SHOTS - MONTAGE- FACED PACED AND NUMEROUS CLOSE - UPS ≠

QUESTIONS FOR RESEARCHER:

1- Where was this electrolysis technology first used
2-When did it occur to s/o to use this technology in humans?
3-What results did you find in the lab?
4-What results have you found clinically?
5-How impressive are the anti-bacterial and moisturizing effects of the Charme unit?
6-How exciting is it to have this technology available to the consumer? What are the cost implications for the consumer?
7- Are there any negative side effects noted from low pH acidic water?

SHOW VARIOUS BURNS - S/O WINCING AS THEY GET BURNED NEAR AN OVEN, SCALDED BY WATER, SUNBURNED, SHOW PEOPLE RUBBING CREAM INTO SKIN, S/O BEING TREATED FOR A BURN, THE CHARME BEING USED ON A BURN

NARRATOR:

Most of us have experienced some kind of burn. Whether you have been scalded by hot water, fallen asleep on the beach, or experienced a cooking burn, you surely remember the pain and discomfort. Depending on the severity of the burn you may have used cool, moist compresses, a water-based skin moisturizer, an anti-bacterial cream and bandages. You may have successfully averted infection or you may have been unlucky and had to seek further medical attention. The Charme with its electrolyzed, low PH acidic water solution can provide painless moisturizing benefits with a clinically proven anti-bacterial component.

TESTIMONIAL FROM SUN BURNED PERSON OR PERSON ON THE BEACH

SOUND BITE:

1- How do you normally avoid sunburn?
2- If you d o get burned what do you usually treat the burn with?
3-Is the treatment effective? Painful?

SHOW PICTURES OF SOAPS, CLEANSERS -DO NOT SHOW NAMES OF PRODUCTS. THEN SHOW S/O USING THE CHARME

NARRATOR:

Soaps and cleansers can be very harsh on the skin and many contain high alkaline ph levels. This can interfere with the delicate balance that nature intended. This imbalance of our protective barrier can create a breeding ground for bacteria and lead to a variety of skin irritations.

PICTURES OF THE MORE BULKY COMMERCIAL UNITS AND THEN VARIOUS PICTURES OF THE CHARME - STILLS AS WELL AS IN USE. INTERPSERSE LAB RESEARCH SHOTS

NARRATOR:

Low pH acidic water has been used for its sterilization properties in the medical industry and has been gaining attention within medical science circles for its crucial role in healthy skin maintenance. Until recently conventional generators of low PH acidic water produced large quantities of the solution. Potency would be lost over time and the price of these units was beyond the reach of the average consumer. Mikuni corporation has now successfully developed the first light - weight, hand held device, designed for both personal and professional applications. The unique, patented delivery system produces fresh, low PH acidic water on demand for an affordable price.

DOCTOR TREATING A CHILD WITH ECZEMA-BEFORE AND AFTER TREATMENT SHOTS. USING THE UNIT SHOTS. PARENT IN SOME OF THE SHOTS.

DOCTOR TESTIMONIAL ANSWERING THESE QUESTIONS:

1- What is one of the most common forms of skin conditions? (dermatitis, with eczema being a very common form)
2-What are the usual treatments you can use for these children or adults?
3- What are the drawbacks of these treatments?
4- What benefits does the Charme offer?
5-Is this an effective and affordable way to treat this and other skin conditions? Why? What properties does the low pH acidic water offer?
6-Do the children seem to enjoy the Charme treatment?

PARENT OF CHILD - GIVING TESTIMONIAL. PICTURES OF PARENT ADMINISTERING THE MISTING DOSE.

PARENT RESPONDS TO THESE:

1-How difficult was it to cope with your child's eczema before using the Charme?
2-Since the introduction of this technology, how has your childís condition improved?
3-Would you recommend this to other parents and individuals with this condition?

VISUALS OF PEOPLE BEING TREATED OR JUST SUFFERING FROM ACNE, ATHLETE'S FOOT, SKIN ULCERS. MONTAGE OF SEASONAL SKIN AILMENTS ON DIFFERENT BODY PARTS

NARRATOR:

Because of the antibacterial and moisturizing nature of electrolyzed, low pH acidic water, a host of skin conditions can be treated using the Charme. It can be an effective tool in treating diaper rash, shaving irritations, acne, fungal skin conditions, diabetic ulcers, atopic dermatitis and bedsores. Used on a regular basis, it can help diminish the impact of seasonal skin conditions like chapped skin, insect bites, and poison ivy, as well as help heal cuts, blisters scrapes and rashes.

AKASHI HOSPITAL, TOKYO JAPAN - SHOW OUTSIDE AND THEN TREATMENT GOING ON INSIDE. SEVERAL SHORT COMMENTS FROM PEOPLE WHILE MONTAGE OF CONDITIONS THEY ARE DISCUSSING SPLICES IN BETWEEN INDIVIDUAL COMMENTS

DOCTOR FROM THE HOSPITAL:

Soundbites on the 16,000 patients treated for a variety of skin conditions - include kinds of conditions, why they use this treatment, discuss the positive benefits of treatment, discuss the contribution Charme will make for the average home use

NURSES CARING FOR ELDERLY PATIENTS IN HOSPITAL, HOME, OUTPATIENT AND NURSING HOME FACILITIES/MONTAGE

Narrator:

The elderly who are confined to beds or chairs for long periods of time are particularly susceptible to decubitus ulcers. These skin conditions can become painful, chronic and debilitating and actually contribute to an earlier mortality. The challenge becomes preventing infection and gently hydrating the area.

NURSING HOME SHOTS WITH MILD WOUND CARE OF BEDSORES.NURSE TESTIMONIAL

NURSE RESPONDS:

1- HOW COMMON AND DIFFICULT TO TREAT ARE THESE BEDSORES?
2-WHAT DO YOU CURRENTLY HAVE AVAILABLE?
3-WERE YOU IMPRESSED WITH THE RESULTS YOU SAW WHEN USING THE CHARME AS PART OF THE TREATMENT PLAN?

SHOW THE CHARME IN A BATHROOM OR BATHROOM AND FOLLOW A MAN AS HE USES SPRAY ON SHAVING IRRITATIONS OR SUNBURN IRRITATIONS OF SHOULDER

NARRATOR:

Home use of the Charme is easy. Simply plug the unit in and fill the chamber with its premixed water solution. Simply press open the nozzle area and activate the unit. A fine mist will spray. When you have adequately moistened the affected area you can depress the button again and the mist will stop. Further instructions are provided with the unit.

SHOW VISUALS OF AKASHI HOSPITAL, DERMATOLOGIST OFFICE WITH PATIENTS IN WAITING AREAS AND RECEIVING TREATMENTS.

NARRATOR:

Acidic water has been used extensively in Japan for many years. Clinical studies have produced significant positive results showing the effectiveness of low pH acidic water. Acidic water has been clinically tested in various fields on a variety of skin conditions including bedsores, dry skin, eczema, severe skin irritations, minor burns, cuts and bruises as well as on acne. It has shown remarkable antiseptic and antibacterial as well as moisturizing effects. Sports medicine facilities have also introduced its use with highly positive results.

LASER DERMATOLOGY CENTER WITH DOCTOR USING LASER, WEARING GOGGLES AND THEN TALKING TO CAMERA AFTER TREATING A PATIENT.

DOCTOR ANSWERING QUESTIONS:

1-What is the most common procedure you are performing for skin rejuvination? (Laser resurfacing/photofacial, plastic surgery, etc.)
2-What are the common problems that patients need to cope with post treatment? How do you treat those problems?
3-What has been your experience in using the Charme? (if they cannot answer because they have not used, ask - what do you think about the use of low PH acidic water as post care?
4-Do you think the product is a valuable and well- priced alternative to current post care therapies?
5-How important is maintaining the moisture content of skin, in general, and for prevention of infections?

CHARME UNIT ON DISPLAY IN SEVERAL HOME, TREATMENT CENTER LOCATIONS - FAST PACED - INTERSPERSE LAB SHOTS OF RESEARCHIST WORKING

NARRATOR:

Skin care requires disinfection to prevent the growth of bacteria. It also requires promotion of healing especially when the skin has been damaged. Hydration, proper ph balance, reduction of inflammation and astriction add to the critical elements of maintaining healthy skin. The Charme is the product of research that directly targets skincare needss. It is a sophisticated and affordable state of the art application developed through years of revolutionizing skin care research. It is the ultimate approach to modern day skin care.

ANCHOR

ANCHOR:

Well as you can see Mikuni Corporation is a leader and innovator in the science of skin care. Let's take a look behind the scenes at the history and evolution of this innovative company

SHOW VARIOUS HEADQUARTER SITES: JAPAN, AND THEN IN THE STATES

REPORTER:

Mikuni Corporation was founded in 1923. The company was initially an import company specializing in automobile and bicycle components. Over the years the company has become a worldwide authority in the development of highly advanced fluid control devices for use in the automotive, snowmobile and motorcycle industries.

SOUNDBITE FROM ENGINEER IN JAPAN

SOUNDBITE:

1- What is the importance of the "water principle" technologies that your firm has become famous for?
2-Is your company considered a leader in "fluid technology"?

SHOW CARBURATOR FLUID TECHNOLOGY AND THEN MONTAGE IT INTO WATER & AIR GRAPHICS

NARRATOR:

At Mikuni corporation, the key words "water & air" became the core elements driving the research that fueled their carburetion technology of fluid dynamics.

SHOW AMERICAN CENTERS AND SAN DIEGO LAB SHOTS - DERM TECH LABS

NARRATOR:

Although diversification from their primary business would be a huge challenge, Mikuni corporation committed their research efforts towards developing a new technology. The results would answer the modern day quest for supporting the balance of body and mind. The concepts of "health, well-being and preventative" have become the key focus of this innovative company

SOUNDBITES FROM RESEARCHIST IN LAB- LAB SHOTS/WATER SHOTS/FROM JAPAN MIKUNI LAB

QUESTIONS:

1- What fueled the research in the company to move from automotive to skincare?
2- You first developed commercial technology - how?
3-What made you decide to take this technology to the consumer level?

SHOW ELECTROLYSIS PROCESS - SHOW PRODUCE BEING TREATED WITH THE ACIDIFIED BATHS

REPORTER IN PLANT:

Japan has been a leading force in the electrolyzation process of water. Low pH acidic water has been shown to decontaminate and has been used abroad extensively in the produce and food industries. Russia and Germany both currently utilize the electrolyzation process to NATURALLY decontaminate food preparation surfaces. They also use low PH acidic water specifically as a NON-TOXIC food disinfectant. In fact, the food regulation committees in these two countries directly endorse the electrolyzation process as an affordable and highly successful process in the arena of food decontamination. Another even more astonishing feature of low PH,acidic water, though, was noted during Mikuni Corporationís research efforts.

RESEARCHIST AND LAB/DOCTOR FROM JAPAN MIKUNI LAB

ANSWER QUESTIONS:

1- What did you note that this electrolyzed water could do (moisturizing capabilities) 2 -Were you able to use the anti-bacterial and moisturizing capabilities of the low PH acidic water on humans? 3- What were the results?

REPORTER AT AKASHI HOSPITAL

STANDUP:

Over 16,000 patients have been seen in clinical trials and for treatments here at Akashi hospital in Japan. This low pH acidic water has been used as both a treatment and preventative measure for a variety of skin conditions including eczema, contact dermatitis, bed sores, acne, minor burns and for fungal skin infections. Both young and old alike have found the restorative powers of the low pH acidic water truly astonishing.

DERMATOLOGIST SOUND BITE

SOUND BITE:

1- Does low pH acidic water penetrate the skin barrier more effectively?
2-How important is maintaining the moisture content of the skin?
3- What about the role of moisture in anti-aging?

SH OW MONTAGE OF SKIN/BEAUTY SHOTS

NARRATOR:

With over 78 years of company history, Mikuni corporation has advanced the scientific research in skincare and prevention, with state of the art technology. They have fused this technology with their holistic vision focusing on new ways to prevent aging and the stresses of daily life from causing skin deterioration. In fact, they have created two distinct systems to address these very serious skin issues.

SOUND BITE FROM CHARME ENGINEER

SOUND BITE:

1- Why create a handheld version of the commercial skin care technology? Do you think there is a great demand for skincare at the consumer and professional level?
2- How easy and effective is this delivery system?

GRAPHICS OF ANTI-OXIDANT CREAMS LOTIONS ALL BRAND NAMES/SHOW MAKEUP LOTION COUNTERS IN DEPARTMENT STORES/SHOW SPAS DO NOT SHOW ACTUAL NAMES BUT RATHER PACKAGING THAT IS RECOGNIZABLE

NARRATOR:

The Charme was created in order to provide low pH acidic water in a hand held delivery system for professional and general consumer use. Mikuni corporation then took the concept of electrolyzation, and applied it to the new revolution of anti-oxidant treatments. Vitamin C, in particular, is at the forefront of this anti-aging movement in skin care.

SHOW CHARME AND REVENIR UNITS - FLOAT GRAPHICS OF VARIOUS SKINCARE SCENES. SOUND BITE FROM REVENIR RESEARCHIST - SHIGE IKUTA

SOUND BITE:

1- Why was it so important for Mikuni corporation to enter the arena of ant-aging skin care?
2- Why electrolyzation of Vitamin C?
3- Has free radical prevention been proven to help in the anti-aging skin care arena?
4- Is this a proven way for Vitamin C to be absorbed more efficiently?

REPORTER STNAD UP IN SAN DIEGO OR AT A SPA OR SKIN CARE CENTER

REPORTER STAND UP IN FRONT OF SAN DIEGO:

Mikuni Corporation and now Mikuni America through its aqua techno division, are companies defining skin care and prevention of premature aging, in new and revolutionary ways. They have taken the concepts of electrolyzation and fluid delivery and now added the science of anti-aging, through the use of electrolyzing Vitamin C.

GRAPHIC MONTAGE OF SMOKING, SUN EXPOSURE, OZONE LAYER, POLLUTANTS, HIGH FAT FOODS

NARRATOR:

From the time we are born our skin is chronically insulted by pollution, ultraviolet light, the thinning ozone layer, cigarette smoke and other pollutants and environmental stimuli. These exposures can lead to cumulative damage that will not be realized for 20 or 30 years.

DERMATOLOGY SOUND BITE

SOUNDBITE:

1- What does the environment do to our skin?

GRAPHICS OF SKIN IN VARIOUS STATES OF DRYNESS, PIGMENT, WRINKLES

NARRATION:

Exposure to chronic ultraviolet light in particular can lead to clinical changes in the skin such as laxity, roughness, dryness, sallowness, hyper-pigmentation or age spots and most certainly wrinkles

SOUND BITE FROM ESTHETICIAN

ANSWER QUESTIONS:

1-What condition do you find most often in sun worshippers or individuals who shun use of sun block?
2- What are the most common complaints of your clients?

MONTAGE OF SUN, SUN DAMAGED SKIN, BEACH WORSHIPPERS

NARRATION:

Approximately 90% of all changes you see in the skin are due to sun exposure. Certainly premature fine lines and wrinkles can be directly caused when an individual does not block out UV light. The photo-damage that skin experiences is cumulative, and it can penetrate several layers of skin

SLIDES OF LAYERS OF THE SKIN

DOCTOR EXPLAINING (CONTENT )

1-Can you name the 3 layers of the skin, the importance of each and the components of each

GRAPHICS OF FREE RADICALS DOING THEIR DAMAGE

Research has revealed that free radicals generated by sun exposure have one of the most harmful effects on the skin. These free radicals are oxygen molecules that cause the breakdown or depletion of collagen, DNA, elastin, hyalaronic acid and other supporting molecules in the dermis. The anti-oxidant skin revolution harnesses this research. Vitamin C, in the form of ascorbic acid, has been shown to have antioxidant effects and also shows great promise as a stimulator of collagen synthesis. Collagen provides strength to the skin and allows it to stretch and contract.

DERMATOLOGIST and PLASTIC SURGEON

ANSWER:

1-Where has research taken us in the battle against aging and specifically wrinkles caused by sun damage?
2- What are the challenges faced in trying to harness vitamin c?

PICTURES OF MIKUNI AMERICA/LAB SHOTS - JAPAN

NARRATOR:

Mikuni Corporation has spent years in the lab researching the role of antioxidants and trying to find a better delivery and penetration system for use by professionals and consumers. They have taken their technologically advanced fluid delivery system and created a new and superior way to deliver Vitamin C. They are now offering this system to the professional and personal skin care market. It is called Revenir.

REVENIR REPRESENTATIVE - DR. HANAOKA - JAPAN

SOUND BITE:

1- What form of Vitamin C appears to be most effective for anti aging?
2- What do you like specifically about the Revenir delivery system?

SHOW THE FACES OF YOUNG, MIDAGED AND OLDER WOMEN

NARRATOR:

Healthy skin is slightly moist, soft and supple. It retains flexibility, elasticity and firmness and appears clear with even skin tones. Pores are small and barely visible.

CLIENT TESTIMONIAL - BEFORE AND AFTER SHOTS

DISCUSS WHAT THE REVENIR HAS OFFERED TO YOUR SKIN PROBLEMS:

Sound Bite from client

SHOW PICTURES OF RETINOID/VITAMIN A CREAMS, MICRODERMABRASION, EXFOLLIANTS AND WOMEN WASHING THEIR FACES, AND VITAMIN C PRODUCTS

NARRATION:

The three most widely used and research supported anti-aging skin care therapies include: exfoliation- using alpha and beta- hydroxy acids, using retinoids and derivatives of Vitamin A, and using antioxidants, the most notable being Vitamin C, topically.

CLIENT TESTIMONIAL-

CLIENT ANSWERS:

1- Why do you use Vitamin C? What kind of Vitamin C product do you use? How much do you spend on Vitamin C?

SHOW THE REVENIR, THE VITAMIN C IT USES

NARRATOR:

Numerous studies have been performed on specific variations of Vitamin C. It has been noted by most scientists, involved in skin care research, that ascorbic acid, appears to be the form most suitable for deep skin penetration. Ascorbic acid also appears to be the most effective form of vitamin C for collagen stimulation and wrinkle reduction. This form of Vitamin C is also superior for achieving skin clarification and for fighting inflammation, blemishes and age spots. It certainly seems to have implications in the battle against skin cancers.

DERMATOLOGIST INTERVIEWED -

ANSWERS:

1- Are all preparations of Vitamin C currently available to consumers effective? Why or why not?
2- How much does the average consumer spend on these topical agents?
3- What advantages do you feel that the Revenir system offers professionals and consumers?

CLIENT TESTIMONIAL - SHOW BEFORE AND AFTER/SHOW WRINKLE SLIDES FROM MIKUNI THAT EXHIBIT RESPONSE TO REVENIR

ANSWERS:

1-What skin problems did you have (sun damage? age spots? blemishes? rosacea?)
2-What is your skin regimen? Do you use alpha hydroxy or beta hydroxy creams? Have you been using Vitamin C?
3-What benefits did you get from the Revenir system?

SHOW SKIN TREATMENTS AS THEY ARE DISCUSSED BY THE NARRATOR

NARRATOR:

Most Americans are now beginning to understand that in order to delay aging they must make a commitment to fitness, good basic nutrition and a skin care regimen that can combat current signs of aging and halt the progression of aging. The cosmeceutical market currently offers hundreds of products that claim to be restorative, protective or regenerative. But it is the pharmaceutical industry that ultimately offers products that contain tested and research based anti-aging products. And Mikuni Corporation has taken Vitamin C, electrolyzed it and made it available in a sophisticated and affordable delivery system. The Revenir will revolutionize the way anti-oxidant skin care is delivered.

MIKUNI CORPORATE REP
SHIGE IKUTA

"It became obvious at Mikuni that we had a marvelous orientation to fluid technology from our past history in the automotive industry. We knew we could take this technology and apply it to 22nd century skin care. Electrolyzation has been used for years in the water industry in Japan. We simply wanted to take those principles and apply them to antioxidant treatments. And we wanted to create a system that every skin care professional would endorse and demand. Of course, we realized that consumers would want to have this product as well."

PATIENT DEMO WITH REVENIR - CAN SHOW DIFFERENT PEOPLE, DIFFERENT AGES, DIFFERENT SETTINGS

NARRATOR:

The Revenir unit dispenses precise amounts of powdered Vitamin C that is mixed with the liquid solution, activated and electrolyzed. Simply activate the system to receive a pre-measured mist of the antioxidant. This skin care therapy can be added to your current daily cleansing and other skin care regimens.

YOUNG PERSON TESTIMONIAL (Lo)

QUESTIONS TO ANSWER:

1- Why are you adding a topical anti-oxidant to your current therapy?
2-What was your skin like before you started (if she is using it as prevention, or to undo sun damage)
3-What do you like about the Revenir?

MONTAGE OF PICTURES THAT FOLLOWS THE BULLET POINTS/ NARRATORS COMMENTS: DO NOT SAY NUMBERS OUT LOUD ≠ FLOAT EACH COMMENT AS IT IS SAID

NARRATOR:

There is no doubt that a number of lifestyle habits can promote or inhibit the aging process. They include:
1- Avoid smoking
2- Avoid sun exposure by using sun block or adequate clothing
3- Eating a low-fat, natural diet
4- Getting adequate sleep
5- Drinking adequate water daily
6- Taking proper supplements for your age group and
7 - Using an appropriate skin care regimen. (please note: no need to say the numbers)

PHYSICIAN COMMENT -SEVERAL SHORT BITES FROM SEVERAL MDS

COMMENT (AGAIN CONTENT HERE IS IMPORTANT):

"LIFESTYLE PLAYS A MAJOR ROLE IN THE AGING PROCESS. THE CHOICES THAT PEOPLE MAKE IN DIET, ACTIVITY, HOW THEY PROTECT THEMSELVES FROM SUN EXPOSURE AND ESPECIALLY THE CHOICES THEY MAKE IN THEIR DAILY SKIN CARE CAN HUGELY IMPACT HOW QUICKLY THEIR SKIN SHOWS SIGNS OF AGING. WE KNOW THAT VITAMIN C AND OTHER ANTIOXIDANTS CAN REDUCE THE WRINKLES AND PIGMENTATIONS THAT OCCUR, AND ACTUALLY HELP PROMOTE COLLAGEN FORMATION. THE REVENIR WILL BE A FORCE IN THE ANTI-AGING REVOLUTION: MIKUNI CORPORATION HAS TAKEN THE LATEST RESEARCH AND DESIGNED THE REVENIR, WHICH DELIVERS HIGHLY ENERGIZED VITAMIN C. I WOULD RECOMMEND THIS ADVANCED TECHNOLOGY TO MY PATIENTS.

MONTAGE OF AFFLUENT LIFESTYLE SHOTS SHOWING OUTDOOR SCENES WITH PEOPLE IN VARIOUS LIFE SPORTS, VACATION SPOTS. CLOSE WITH A GRAPHIC EMBODYING "AGING IS OPTIONAL"

NARRATOR:

It is obvious that we have a constant and evolving desire as humans to live lives that are filled with convenience, excitement and passion. We are faced though, with the cumulative effects of our demanding lifestyles, exposures to countless pollutants and increasing stress levels. Prevention and treatment are keys to promoting internal and external health. The Revenir with its moisturizing and electrolyzed Vitamin C, is now a mighty contender in the vast arena of skincare and prevention. The Revenir proves that "aging is optional."

ANCHOR IN STUDIO - ONCE AGAIN THIS CAN BE A DIALOGUE BETWEEN TWO ANCHORS

ANCHOR:

The latest in research, combined with fluid technology that offers state of the art anti-aging skin care, seems to good to be true. Obviously science supports the findings that maintaining your skin's moisture, and supplying vitamins like C topically, are the best way to fight aging. Avoiding expensive creams and lotions that do not deliver is a concern that most consumers have. We all want a product that will deliver honestly and effectively without a lot of hype. I know that I want to see results from my skincare investment. Like most people I have a drawer filled with the latest creams and lotions, that promise, but just don't live up to their hype. The Revenir (or the Charme and the Revenir are backed by research and technology that is state of the art. They provide a sophisticated delivery system that harness the latest advances in prevention and treatment of skin conditions. And because Mikuni Corporation has continued to research new and better ways to unite science and technology, they are also working on a new skin care line that will help skin maintain the proper PH required to optomize the effectiveness of the revenir.

ANCHOR TURNS TO ANOTHER CAMERA ANGLE

ANCHOR NARRATIVE:

Whether you choose the Charme for its moisturizing and antibacterial capabilities, or the Revenir for its effective anti-aging delivery system, you will be at the forefront of the skin care revolution. Mikuni Corporation is the leader in skin care science and technology.

Click here for more info.

Click here for more info.