VIDEO

AUDIO

ANCHOR OPENING—

ANCHOR 1:

When you’re sick and go to a doctor’s office for help, the last thing you want to worry about is whether your insurance claim will be processed accurately and quickly.

ANCHOR 2:

Unfortunately, far too many claims get rejected or fed back into the pipeline due to clerical errors.

ANCHOR 1:

These errors are not only a headache for the patient waiting for their claim to be paid, but it is also a problem for the doctor who is waiting to be paid.

ANCHOR 2:

Finally, a company of experts in the medical billing field has not only devised a way to alleviate this problem, they are also transforming a $4 billion paper-based industry into the modern age with their patented handheld system. ___   ____ {Reporter name} examines this issue from Los Angeles, CA)

REPORTER STANDUP

Or B-ROLL MONTAGE

The Medical Industry is in a constant state of change.  New research, new treatments, new illnesses are always being discovered.  But one area of healthcare has undergone little change: medical billing.

ON CAM

REPORTER STANDUP:

Most doctors are so focused on keeping up with the latest advances in medicine that they have little time to think about paperwork and new systems.

But to get paid and comply with legal requirements, the proper filing of insurance claims is essential.  Unfortunately, medical billing is a complicated and time consuming endeavor that takes away precious time a doctor could otherwise spend with a patient.  What’s worse is that the rules and regulations are constantly changing.

FILLING OUT A MEDICAL CLAIM SHEET AND STACKS OF FOLDERS SPILLING OVER

REPORTER VO:

If you can imagine having to file your income taxes every WEEK you’d have an idea of what medical billing is like.  And, it only takes one miniscule error for the insurance company to deny the claim or send it back to the doctor’s office for revision.  Then, the whole process must begin again.

DR. Gunnell –

PracticeXpert Client TESTIMONIAL ON CAM.

SOT:

Prompt question:

“What makes medical billing so tedious and why are there so many mistakes?”

((Explains the tediousness and minutia involved in filing medical claims. ”The more complex the procedure, like oncology or orthopedics, the more likely there is to be a mistake”))

SHOT OF “REJECTED CLAIM” FROM AN INSURANCE CO.

REPORTER VO:

Approximately 20 percent of paper claims have problems that will prevent, or greatly delay them from being paid.  

Most doctors feel their hands are tied and that there is no way to challenge the powerful insurance companies who control medical billing protocol.  But there is one company that has taken this issue to task.

MIKE MANAHAN/

CFO PracticeXpert

JONATHAN DOCTOR/

CEO Practice Xpert

SOT:

Prompt Questions:

“What was the goal in the development of the Practice Xpert system?” 

((Our goal is to enhance our medical billing service by developing proprietary software that facilitates correct reimbursement to the doctor, reduces paperwork and improves quality and speed of service….))

DOCTOR USING HANDHELD DEVICE Zoom in – compare: checking off procedures on paper to using handheld for same

(possible split screen or dissolve TBD by editor)

REPORTER VO:

The software works with any P-C Windows based handheld device. Just like on paper, all the doctor does is check off the various procedures provided to the patient.  The main difference is the P Xpert System will let the doctor know immediately if the claim is valid.  If there are any errors, the program will let the doctor know how to correct it.

MOUSE CLICKS ON “SEND” BUTTON OR OTHER DEMONSTRATION OF INSTANT TRANSMITTAL

REPORTER VO:

The claim is automatically sent to the billing company where it is processed and immediately submitted to the insurance company. What used to take days, now takes hours.

REPORTER VO CONT’D

Effect transition

The creators of the P Xpert say this system was specifically designed so physicians will get fewer rejections from insurance companies and get paid more accurately and quickly.

This is also a benefit to the patient who will no longer have to worry about their claim being questioned.

(beat)

PEOPLE WORKING AT AN “OUTSIDE” BILLING SERVICE

REPORTER VO CONT’D:

When a doctors’ office hires an outside service to handle their medical billing, they’re paying for accuracy and expertise.  But no matter how much you pay a service, there will always be the risk of human error…..until now, the accuracy of a claim was subject to the knowledge of the person handling that bill.  P Xpert dramatically reduces this risk.

ZIMA HARTZ

Executive VP – Practice Xpert

(insert 2 SOTs)

JONATHAN OR MIKE ON CAM.

JONATHAN OR MIKE SOT:

((To the effect of:

it’s like having the most experienced person possible handling every claim……

“We’ve loaded into the PXpert system the knowledge that resides in the minds of the best billers in the country—all of the complex rules and regulations of Medicare and other insurance companies – just the same way the companies such as TurboTax have loaded the complex IRS rules and regulations into a user friendly piece of software.  In addition, because we have on staff these medical billing experts, the knowledge base in the Pxpert system is updated on a daily basis.”))

JONATHAN OR MIKE

JONATHAN DOCTOR OR MIKE MANAHAN

SOT:

((Explaining how medical billers are usually low paid employees and the RULES and REGULATIONS from insurance companies are always changing.  Keeping track of this information takes a highly skilled and trained expert.  When a doctor uses PXpert, they can always be assured of consistent expertise…………….))

DEMONSTRATION OF SOFTWARE

HAPPY PATIENTS WITH DR. AND/OR FRONT OFFICE STAFF

REPORTER VO:

The software automatically updates the rules and regulations whenever an insurance company makes a reimbursement policy change. Less time spent reviewing and correcting rejected claims means more with patients, and gives the physician’s office staff more time for customer service.   

Combining professional acumen and the speed of an electronic interface, Practice Xpert is ready to transform the antiquated multi-billion-dollar paper based medical billing industry.  The question is:  are the doctors ready?

DR. TESTIMONIAL ON CAM.

DR. TESTIMONIAL

FROM ONCOLOGIST ON THEIR WEBSITE:

((To the effect of:

My office staff bet me I’d never use it ….They/I thought it might be too complicated or time consuming to learn but it isn’t.  I was up and running in a couple of hours))

LARRY GOLDSMITH – National Sales Director – Praxtice Xpert

SOT:

((To the effect of:

That was our biggest concern – doctors making “the paradigm shift”.  This product has a learning curve of approximately 1 hour because it mimics the paper system the doctors already know.))

REPORTER STANDUP

(IN FRONT OF PRACTICE XPERT OFFICE):

As innovative as this software system seems, that isn’t what Practice Xpert is really all about.  Their primary focus is right in their name – expert practice management.  Unlike other handheld systems currently on the market, the Pxpert is provided free and comes bundled with the use of Practice Expert’s billing and management services.

LARRY OR MIKE:

Prompt question:

What types of services do you provide for your clients other than billing?

(describes what their service provides:

1.     Comprehensive On-Site consultation.

1.     i.e: space design and flow; patient– people-paper flow, review of human resources, billing, collection procedures and ancillary services; fee and front desk analysis etc…

2.     Accounts Receivable Management

A. i.e.: Review             billing functions; All collection work; integration of PPC technology; review all charges prior to submission; in-depth knowledge of drug reimbursement; etc.

LARRY OR MIKE CONT’T SOT:

3.  Total Practice Management Services

A.       i.e:  Business review; AR mgmt.; Payroll; transcription; marketing etc.

3.     New Practice          Development  - making it a complete turnkey operation.

SHOT OF PATIENT WITH DOCTOR

REPORTER VO:

What all this really leads to is more than just an efficiently run doctors’ office.  It gives the patient and physician something more valuable – peace of mind!

DR. ON CAM

DR. TESTIMONIAL SOT:

What benefits have you noticed in your office since implementing PX Services?

((Discuss how the service leads to his staff having more time to spend with the patient and less time worrying about complicated forms.  This increases his quality of healthcare and helps improve business))

REPORTER VO:

Jonathan Doctor, the Chairman and CEO of Practice Xpert, says they have aggressive growth plans through acquisitions and deployment of the Pxpert System.

JONATHAN DOCTOR ON CAM

SOT:

((To the effect of:

Our corporate strategy is to acquire many medical billing companies across the country….))

REPORTER STANDUP

(IN A PX SERVICES LOCATION):

There has been talk about paperless medical offices for many years.  And PXpert is taking the industry one giant leap closer to making this a reality.  With almost 150,000 physicians outsourcing their billing and management services nationwide, the growth potential for Practice Xpert’s services is tremendous.

Practice Xpert wants to put some power back into the hands of the medical community, which has been weakened by the colossal growth of HMO’s and insurance companies.  The Practice Xpert system may just be the sling-shot physicians’ need to bring these Goliaths back down to a level playing field and allowing doctors to do what they do best, take care of their patients.

For {{{BTV- Business Television, Business World (or Health World) News, Health & Home Report}} I’m ---.

ANCHOR 1:

Thanks, REPORTER NAME.

You know companies like UPS and car rental agencies have been using similar handheld systems for years….it seems like a natural fit.

ANCHOR 2:

So true.  And if ever there was an industry that can’t afford to make a simple error, it’s the industry where your health is on the line!

CG:

www.practicexpert.com

ANCHOR 1:

If you’d like to learn more about PX Services and what they offer, visit them on-line at WWW-dot-P-X-Services-dot.com

ANCHOR 2:

And, for all of us here at {{{BTV- Business Television, Business World (or Health World) News, Health & Home Report}} thanks for watching.

FADE TO BLACK.

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