VIDEO

AUDIO

STUDIO TWO SHOT OF ANCHORS

SUPER IN CG OF ANCHOR NAMES

ANCHOR OPENING - ANCHOR 1:

Hello, and welcome to “Health World News.”

When it comes to the computer and it’s impact on our lives, no one can dispute how permeative the computer has been. But there’s a downside. Some call it Computer Fatigue, or Computer Strain injury. Others say its Repetitive Strain Injury, but most know it as Carpal Tunnel Syndrome. It’s an ailment that, for those of the afflicted, can be uncomfortable and for some, downright painful.

PUSH IN CLOSER ON ANCHOR 2.

ANCHOR 2:

Many a prophet has emerged to claim a cure or relief from this affliction. From creams to braces, the quick fix schemes have flooded the market, appearing daily online; new products that claim to have been around for ages. In this segment we take a look at the extent of this disease and a true, time and market tested product that not only prevents Carpal Tunnel Syndrome, but claims to cure it too.

REPORTER ‘NAME’ is on the road in Hempstead, New York with this report.

REPORTER ON LOCATION TO BE DETERMINED

CG READS: “REPORTER’S NAME”

REPORTER STANDUP:

Thanks, ANCHOR TWO. We’ve all heard of the term, Repetitive Strain Injury or RSI, a term that implies a mystique to a syndrome that has no mystique at all.

Another term to recently emerge is Mechanical Onset RSI or MoRSi, which emphasizes that this is not a disease but a physical consequence. The term is coined by a company called Designer Appliances, who says that it is reasonable to anticipate that if people didn’t use a computer mouse as extensively as they do, then they wouldn’t suffer from the medical condition that describe physical deterioration. This is not a disease.

A QUILL CUSTOMER IS WORKING IN THEIR OFFICE ON THE COMPUTER, USING THE QUILL

IDENTIFY EVERY CLIENT IN SERIES OF TESTIMONIALS WITH CG READING: “NAME SURNAME, QUILL customer”

(Note: Depending on customer’s preference, we might want to add the name of their business and their location. This would apply to any customers providing testimonials in this news story).

REPORTER VO:

When we decided to cover this topic and investigate those involved in purported cures or relief remedies, we searched the breadth of the industry and came up with a truly interesting device called the ‘Quill’.

A computer mouse that boasts of ergonomic design and practical utility in preventing Carpal Tunnel Syndrome.

MED SHOT QUILL CUSTOMER (OR SERIES OF CUSTOMERS AS PER PREVIOUS SHOT DIRECTION)

CUSTOMER TESTIMONIALS:

[Testifies to the effect of]:

1. The QUILL has healed my CTS

2. No more pain

3. No worry of being debilitated by CTS

ANOTHER ANGLE THAT REVEALS ONE OF HIS EMPLOYEES IN HIS OFFICE BACKGROUND

POSSIBLE TESTIMONIAL CANDIDATES: APPLE COMPUTERS REPRESENTATIVE; SIGNA HEALTH CARE REPRESENTATIVE

CUSTOMER TESTIMONIALS CONTINUED:

Continued—

4. Increase workload production.

5. Growing stress in business and longer hours on the computer.

6. Companies need to be aware of potential Workers Comp issues related to this disability.

GENERIC SHOT OF MALE DIALING PHONE AND USING MOUSE, RUBBING WRISTS. ANOTHER SHOT [SEPARATE – DIFFERENT LOCALE] OF MALE USING QUILL

REPORTER VO:

But there’s also a macho factor at play here; only 40% of those exhibiting symptoms actually see a doctor, as they perceive it as a weakness within themselves, rather than a limitation in the tools they use.

GENERIC BUSINESS OWNER REVIEWING SPREAD SHEET OF INFORMATION, STANDING NEAR ASSISTANT (ASSISTANT USNING QUILL)

REPORTER VO CONTINUED:

Awareness is the message here; that we are mechanical beings and like our cars, we wear out. MoRSI is not an illness of the weak but a decay of the once strong and is a mechanical consequence. For most of us who use a computer, an inevitability.

MED SHOT OF TOM LARGE IN FRONT OF COMPANY LOGO OR BANNER.

CG READS: “TOM LARGE, President & CEO, Torbay Holdings, Inc”

TOM LARGE:

[To the effect of]:

“The true lesson here would be the process of learning the cause and consequence, which is the correlation between the computer mouse, long hours of gripping and millions of clicks each year.

PUSH IN TIGHTER TO MCU.

TOM LARGE CONTINUED:

We also have software with a click counter built in so people can see just how many times a day they click there mouse buttons, typically 3,000 -10,000 times a day.”

QUILL CUSTOMERS WHO ARE BUSINESS PARTNERS IN A TWO-SHOT

CG READS: “NAMES and SURNAMES, QUILL Customers”

SUCCESSIVE CUTAWAYS TO SHOW EACH PARTNER WORKING FROM THEIR OFFICE

CUSTOMER TESTIMONIAL BUSINESS PARTNER:

GORDON LANE

[Testify to the effect of]:

1. There are numerous scientific publications that show that computers correlate with damage and 50% of users will have symptoms within 3 years (young people in their twenties).”

2. The ergonomic design of the Quill ensures that Carpal Tunnel and similar ailments are prevented when subjected to extensive use of the computer.

3. Customers write in to us thanking us for our product and praising its value in their daily computer use.

COME BACK OUT OF CUTAWAY SHOTS TO TWO-SHOT OF BUSINESS PARTNERS

CUSTOMER TESTIMONIAL - Reporter Voice Over:

[Testifies to the effect of]:

Designer Appliances says its technology provides “Passive Active Protection” everyday and on every occasion of use. The company says their product provides benefit to its users without their specific awareness, or any modification of activity on their part. This is why the company believes that the ‘Quill’ is a truly pervasive and enabling technology that will be proven over time.

TWO-SHOT OF REPORTER AND TOM IN FRONT OF COMPUTER ON DESK

REPORTER WITH TOM:

TOM VO:

TOM, the scientific community seems to have a lot to say about this topic. Are they wrong?

[RESPONSE]

FAVOR TOM

CUT TO CU ON REPORTER

REPORTER:

Okay, so let’s say I do suffer from Carpal Tunnel, you say that the Quill can cure my ailment?

CU OF USER USING QUILL

TOM VO:

When you use your muscles, mostly the muscles that close your fingers...... .

MED CLOSE UP OF REPORTER

REPORTER:

You say the issues of Computer Mouse Injury are predictable and solvable; how so?

CUT TO TWO SHOT OF REPORTER AND TOM

REPORTER NODS AS TOM EXPLAINS...

TOM VO:

[RESPONSE]

MAINTAIN TWO-SHOT

REPORTER:

Do you think the Government and Insurance companies give this issue the recognition it deserves?

CLOSE ON GORDON

DISSOLVE TO SHOT OF CAPITAL HILL THEN CUSTOMER USING QUILL

GORDON VO:

[RESPONSE]

QUILL CUSTOMER SEATED AT THEIR OFFICE DESK

CG READS: “Name, Quill Customer”

CUSTOMER TESTIMONIAL:

[Testifies to the effect of]:

1. Benefit of the QUILL mouse.

2. The importance of good ergonomics.

DESIGNER APPLIANCES SCREEN SHOT OF QUILL WEB PAGE

REPORTER VO:

Every Quill customer we’ve spoken to says they wish they had used this mouse a long time ago. With companies like Apple computers and Cigna Health Care negotiating deals with Torbay Holdings, the parent company of Designer Appliances, it seems that Corporate America is starting to notice what the execs at this company have been saying all along.

GENERIC MALE USER, THEN TALKING TO SOMEONE

REPORTER VO:

But what about Government and State legislature? How have lawmakers responded to this growing issue?

REPORTER BACK AT LOCATION IN FIRST STANDUP, TBD

REPORTER STANDUP:

ANCHOR ONE and ANCHOR TWO, the big question is will the issues that have plagued long-term care persist in this instance and drag out a never-ending debate about the veracity of this rapidly spreading affliction.

TWO-SHOT ON ANCHORS IN STUDIO

ANCHOR ONE:

But, REPORTER, do most people know what RSI or Carpal Tunnel Syndrome is, even if they have it? How is this issue to be resolved if people don’t really know what the symptoms are?

REPORTER AT LOCATION TBD (AS PER ABOVE REFERENCE)

REPORTER STANDUP:

You’re right, there’s definitely an educational process that needs exploitation and it appears that companies like Designer Appliances are pro-actively addressing this issue.

CUT TO: GRAPHIC – WORDS STREAMING ACROSS SCREEN. BKGRND MOUSE IN USE, CLICKS

There are 5,000,000 people afflicted with RSI and this figure rising by 250,000 a year. Think about it, there are 100,000,000 plus computer users here in the US.

SHOW CU SCREENSHOT OF DESIGNER APPLIANCES SITE / GOTO INFO ON CTS

REPORTER VO:

Designer Appliances says that you can find all the information you need to know about Carpal Tunnel and its symptoms on their website.

PUSH IN ON ANCHOR TWO. ANCHOR TWO TURNS TO FACE OTHER STUDIO CAM

ANCHOR TWO:

Thanks for your research, REPORTER. We’ll keep an eye on how companies like Designer Appliances and their products help make our lives a bit more livable, especially those who sit in front of a computer all day.

CUT TO ANOTHER ANGLE-MED SHOT

ANCHOR TWO:

For ANCHOR ONE, and all of us here at Health World News, thanks for joining us.