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ANCHOR OPENING - ANCHOR 1:

Hello, and welcome to “Business World News.”

When it comes to the computer and it’s impact on our lives, no one can dispute how pervasive the computer has become both at work and at home. But there’s a downside. Some call it Computer Fatigue, or Doctors treating it call it Repetitive Strain Injury, but most of us of heard of it as Carpal Tunnel Syndrome. It’s not a disease because no clinical cause has been found so it is called a syndrome, an ailment that, for those afflicted, is at best uncomfortable and for millions, downright painful.

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ANCHOR 2:

Many a false prophet has emerged to claim a cure or relief from this affliction. From creams to braces, the quick fix schemes have flooded the market. In this segment we take a look at the extent of this disease and how clinicians, who specialize in how the mechanics of the body work, identified the cause before they came up with a real solution.

REPORTER ‘Timberly Whitfield’ is on the road in Roslyn, New York with this report.

REPORTER ON LOCATION

CG READS: “TIMBERLY WHITFIELD”

REPORTER STANDUP:

We’ve all heard of the term “Repetitive Strain Syndrome” or Carpal Tunnel Syndrome. It’s an ailment that causes millions of people to suffer from chronic pain and discomfort in the workplace.

Shots of other products

REPORTER VO:

There are many products on the market claiming to have a quick fix through the use of creams or braces…but only one has found an “at the computer” solution” for people who use computers extensively.

A QUILL CUSTOMER IS WORKING IN THEIR OFFICE ON THE COMPUTER, USING THE QUILL

It’s called the “Quill mouse”

Designer Appliances, the makers of the Quill mouse have researched the human mechanics, called biomechanics, of mouse usage and now understand why using a computer mouse causes what they call “Mechanical Onset R-S-I”.

TOM MED. SHOT

TOM LARGE

(Explains…)

GENERIC SHOT OF MALE DIALING PHONE AND USING MOUSE, RUBBING WRISTS. ANOTHER SHOT [SEPARATE – DIFFERENT LOCALE] OF MALE USING QUILL

REPORTER VO:

Carpal Tunnel Syndrome and R-S-I is more prevalent than we might think. Call it a “macho factor”, but only 40% of those exhibiting symptoms actually see a doctor. They see it as a weakness within themselves, rather than a limitation in the tools they use. Some even say they’re worried that if they admit it, or give in to it, they might loose their jobs.

GENERIC BUSINESS OWNER REVIEWING SPREAD SHEET OF INFORMATION, STANDING NEAR ASSISTANT (ASSISTANT USNING QUILL)

REPORTER VO CONTINUED:

Understanding is the key. We are mechanical beings and like our cars, we wear out. MoRSI is not an affliction of the weak but rather a decay caused by an imbalance. The muscles involved may be small, but consequences can be huge. Unfortunately for most of us who use a computer, it may be inevitable.

MED SHOT OF TOM LARGE IN FRONT OF COMPANY LOGO OR BANNER.

CG READS: “TOM LARGE, President & CEO, Torbay Holdings, Inc”

TOM LARGE:

[To the effect of]:

“The lesson here is in the recognition of the fact that many people over a working year grip with over 750 tons of force, click over 2,000,000 times and travel 63 miles over their, mouse mat. This is an enormous physical burden year in and year out and mouse usage is now suggested to cause fatigue or RSI symptoms within 3 years. Research in the US and in Europe has now shown this.

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TOM LARGE CONTINUED:

We developed software that does most of the clicking for you, making the worlds first virtually hands free mousing system. It even a click counter built in so people can see just how many times a day they click there mouse buttons, most people would be shocked to realize they typically click 3,000 – 5,000 and even up to 10,000 times a day.”

Prof. Hedge – Cornell University

recently become a marketing partner of Designer Appliances, what prompted this decision and how are you aligned?

REPORTER VO:

Professor Alan Hedge, is one of the foremost authorities on issues of design, workplace ergonomics and how they affect the health, comfort and productivity of computer users. He’s been a professor at Cornell University since 1987. He knows first hand what the long-term implications of R-S-I and computer strain injury are.

PROF. HEDGE:

(Discuses:)

1. The long-term implications of RSI and computer strain injury

2. The way best practice will be introduced into the work place.

3. The Quill Mouse does not claim to cure RSI but to deal with the issues that contribute to it, is this the way, address the issues individually.

REPORTER VO:

John Scherer, better known as “the Video Professor” is also a firm believer in the ‘Quill mouse’

John Scherer – Video Professor

JOHN SHCERER SOT (IF AVAILABLE)

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MED. SHOT OF GORDON LANE IN OFFICE

USER & BUSINESS PARTNER:

GORDON LANE

There are a number of recent scientific publications that now show that repetitive use of a computer mouse can result in traumatic nerve damage.

One U.S. based study showed that 50% of users will have symptoms of this within 3 years (young people in their twenties).”

The biomechanical design of the Quill ensures its users reduce their risk of Carpal Tunnel and similar ailments by removing what are now known to be the causal issues. Excessive mechanical wear of the fingers and hand.

Customers write in to us thanking us for our product and praising its value in their daily computer use.

COME BACK OUT OF CUTAWAY SHOTS TO TWO-SHOT OF BUSINESS PARTNERS

REPORTER VO:

Designer Appliances says its technology provides their users with “Active Protection” everyday and on every use. The company says their products benefits their users without them even realizing. Since “Quill” users do not have to make any modifications to their activities, the company believes the “Quill” will be a truly pervasive and enabling technology that is actively being taken up by major US corporations and government departments.

TWO-SHOT OF REPORTER AND TOM IN FRONT OF COMPUTER ON DESK

TOM:

“Until now The scientific community has never made specific studies as to why we get RSI and we have only heard from the Doctors who report the consequences, which are the ailments that people suffer from when they have got it. This is why manufacturers have been able to exploit the term ‘ergonomic’ to sell products without having to justify why they are better.

REPORTER

REPORTER VO:

Although there is no cure for RSI or CTS, it is possible to alleviate the pain and discomfort. And according to Tom Large, the Quill mouse may even prevent it.

CU OF USER USING QUILL

TOM :

It’s true there is no cure it but it will remove the mechanical load on you arm which will stop it getting any worse and should allow the arm to start to heal itself to the extent that it can. Almost all Quill users report the ability to work on their computer without the pain they are used to. Others notice that they have less pain away from the computer. Our belief is that virtually all people get this benefit but it does not occur to them to notice something that isn’t there anymore, just like after visiting the dentist you do not notice that you no longer have a tooth ache.

MED CLOSE UP OF REPORTER

REPORTER STANDUP

Gripping and clicking a mouse all day while in a static posture lowers oxygen levels in the hand tissues and causes an imbalance between the muscles that open and close the hand. The muscles involved in closing the hand get overworked and the muscles used for opening the hand therefore become underdeveloped. This in turn, reduces blood flow to the hand and leads to pain. Tom Large says the mechanics involved are simple but the human consequence is severe.

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TOM :

(please shorten this answer) **

“Without going into the details of the biochemistry of muscles; if you’re sitting still your heart is beating at its resting pace and you breath slowly. But your hands are very busy using muscles that burning up more oxygen than is being delivered to them. This is what causes the fatigue people feel in their hands, which over a long time damages the tissues and muscles of the hand become due to toxins that build up. This is the start of clinical symptoms of RSI. With Quill mouse your circulation is not restricted because your wrists are untwisted and your finger muscles are not gripping so do not use more oxygen than can be delivered. Consequently they stay in an aerobic state. Quill Mouse is the only “AEROBIC MOUSE”.

Gripping and clicking a mouse all day only exercises the muscles on the inside of the fingers that close the hand. The finger opening muscles are therefore under developed in relative terms. This means that the normally resting position of the mousing hand is for the fingers to be more curled or clawed.

This cause pain and reduces blood flow as it causes constrictions. So we can predict that certain muscles doing this amount of work will become more developed and so cause tension that leads to wear and eventual failure. The mechanics are simple the human consequence is most severe. Add to that software that means you no longer have to click or grip and a mouse mat that is matched to the feet of the mouse for even lower friction and you have the only mousing system that removes the majority of the effort and strain in mousing.

REPORTER VO:

Tom Large believes this device will make an impact that spans farther than the corporate office. It’s his hope that the Quill will be a benefit to Insurance companies and even be recognized by Legislators.

CU OF TOM

DISSOLVE TO SHOT OF CAPITAL HILL THEN CUSTOMER USING QUILL

TOM:

Until now the only way to remove the risk was to remove the mouse. This is obviously not as easy as it was to remove the corporate ashtrays, but this has as much impact and possibly a greater cost than smoking in the office did. We believe at this time we are the only credible alternative to introducing protective legislation that would dramatically reduce the time employees were allowed to use computers, such as in Holland for instance where by law they have to switch off after 6 hours of use. We are confident therefore that as we become established in the market place we will remove any perceived need for government intervention and by working with Insurance companies we’ll help accelerate the benefits we bring into their corporate client base.

DESIGNER APPLIANCES SCREEN SHOT OF QUILL WEB PAGE

REPORTER VO:

Almost all Quill users report the ability to work on their computer without the pain. Others notice that they have less pain when they are away from the computer.

The Quill Mouse system not only benefits those at risk of disablement by computer use but also enables those with hand disabilities such as Arthritis. It is being taken up by the Assitive Technology Sector as it is the only mouse registered on the US Government’s Section 508 Accessible technology site as not causing pinching, twisting or excessive grip and therefore enabling technology for those who have hand disabilities.

CU

GORDON OR TOM OR USER TESTIMONIALS

[Testifies to the effect of]:

1.  Benefit of the QUILL mouse.

The importance of good ergonomics

STAND UP

REPORTER STANDUP:

Even President Bush has said that in relation to Office Ergonomics issues, this industry must sort out its own problems, and it seems it took a new player to the industry to help make this happen.

It is estimated that there are 5,000,000 people afflicted with RSI in the US alone and this figure rises by 250,000 a year. Think about it, there are 100,000,000 plus computer users here in the US and the next generation is getting ready for college, many of which will likely be suffers.

FOR BUSINESS WORLD NEWS I’M TIMBERLY WHITFIELD.

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ANCHOR TWO:

Thanks for your research, REPORTER. We’ll keep an eye on how companies like Designer Appliances and their products help make our lives a bit more livable, especially those who sit in front of a computer all day.

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ANCHOR TWO:

For ANCHOR ONE, and all of us here at Health World News, thanks for joining us.