FAQs

Frequently Asked Questions

01.

What is Health World News?

02.

When and where does it air?

03.

What are your viewer demographics?

04.

Who produces HWN?

05.

What is the selection criteria to be Spotlighted on one of your Shows?

06.

Who is on the Editorial Selection Committee?

07.

Where does the shooting take place?

08.

When will the shooting take place?

09.

Why be spotlighted on one of your Shows?

10.

What do I pay for?

11.

Can my company be Spotlighted without licensing it for my own commercial-use?

12.

Can you guarantee results? Can you cite case studies, ROI and references?

13.

What happens after we mutually agree to move forward?

14.

We don't pay for publicity!

15.

We're already on TV!

16.

We already have a video

17.

What if we're a Business to Business or narrow niche company?

18.

What if we only want our Spotlight to air locally?

 
 

1

What is Health World News?

An internationally-syndicated TV Newsmagazine which focuses on current issues in Health and Home. With Emmy & Golden Mike-winning news anchors and a global staff of fully-accredited reporters, BWN Spotlights organizations around the world which offer the best solutions, innovative products, services and/or technologies. Renowned experts and opinion leaders share their vision and candid opinions regarding the companies they feel are best poised to solve the challenges and demands their industries will face in the near future. BWN takes viewers on location and behind closed doors to show what key execs are doing to remain successful, innovative and competitive during these uncertain times.

If you’d like to be featured, click here.

eMedia kit

Details page

View recently televised Spotlights

News Team Bios

News articles

Annual eReport

 

 

2

When and where does it air?

"On the Air, in the Air, on the Ocean & on the Web..."

Sat-Sun 7:30 am-12:00 noon to over 75 million subscribers via National & International Cable & Satellite Networks

M-F 5:30 pm-9:30 pm in over 100 cities via local broadcast cable & satellite channels

Major airlines and cruise lines as in-flight programming reaching 5.3 million high net worth investors, decision makers and business professionals on 24,000+ flights and voyages daily.

News feed / Video News Release (VNR) Distribution to 1100 TV newsrooms

Video streamed from top business portals and our own heavily-trafficked sites

Programming Schedule

Watch recently televised airings

Sampling of Recent Media Placements

 

Click here for Special Offer on MediaBlitz package
 

 

3

What are your viewer demographics?

Television Viewers

In-flight Viewers

     

  

4

Who produces Health World News?

TVA Productions, one of the top independent media companies in the country. Located in the heart of the world’s largest production community, TVA has been in business for over 15 years. We have our own production facilities, staff, and distribution resources for worldwide delivery. Utilizing the popular TV Newsmagazine format, TVA has developed a number of nationally acclaimed shows that deliver the latest information on business, health and entertainment in a fresh and insightful way. They include Business World News, Health World News, Entertainment World News, and our newest edition for PBS, Healthy Living.

TVA also produces Video News Releases (VNRs), Documentaries, TV Specials, Commercials, Corporate Videos, Direct Mail Video Brochures, DVD and CDs, and the world's largest 70mm WaterScreen projections. Our client list and industry honors speak for themselves. Take a moment to review our products and services to learn more about what TVA can do for you.

BWN Studio & Set

Pictures of HWN Studio

News Team Bios

Production Team Bios

Annual eReport

Awards

TVA creates and distributes syndicated, pre-approved broadcast Spotlights and news articles to 20,000 media outlets including 1,100 TV, Cable & Satellite Networks, 40 major airlines, 10,250 Newspapers, 420 Trade Magazines & Journals, 6,600 Radio Stations, and 18,640 Websites (including Top 100 online news portals). Our expertise in the media placement industry and our vast network of media contacts enable us to guarantee our clients thousands of prime media placements across the country.

Sampling of Recent Media Placements

Click here for Special Offer on MediaBlitz package

  

5

What is the selection criteria to be Spotlighted on one of your Shows?

1. Will your Story be of interest to our viewers and add to the syndication and licensing value of our TV series and video library?

2. Does your organization provide successful and innovative solutions to needs or demands in your industry?

3. Does your storyline tie in well with the other scheduled segments and your availability / timing (desired start, shooting and on-air dates) fit our production and broadcast schedule?

4. Do you intend to license the Spotlight for your own commercial use and targeted distribution?

To have your organization featured, click here

Let us know if you'd also like to be considered for our newest TV newsmagazine, "Healthy Living" (for distribution to 348 PBS stations nationwide).

   

6

Who is on the Editorial Selection Committee?

Award-winning broadcast journalists, news anchors, producers, directors, editors and PR execs. The committee is chaired by Jeffery Goddard, a long-time member of the Production Executives Committee for the Academy of Television Arts & Sciences; NATPE (National Association of Television Program Executives); a frequent judge for the Emmy Awards and owner of TVA Productions.

News Team Bios

Production Team Bios

  

7

Where does the shooting take place?

We will work with you to choose locations (worldwide) that best serve the story. Our news anchors do Spotlight intros and wraparounds from one of the top news sets in Hollywood, just minutes from TVA's main studio next to CBS Studios. Interviews with industry analysts and commentators are taped in-studio or on locations of their choosing.

BWN Studio & Set

Pictures of HWN Studio

  

8

When will the shooting take place?

Usually within one to two weeks after script is finalized---on a date that is acceptable to you. The average turnaround time from script to screen, dubs to distribution is six weeks.

  

9

Why be spotlighted on one of your Shows?

Spotlights are presented commercial-free in a highly credible TV newsmagazine format similar to "Dateline" or "20/20" by Emmy and Golden Mike-winning news anchors, accredited news journalists and renowned experts.

In a recent Roper Survey, when Americans were asked what they thought is the most credible source for news --- television, radio, newspapers, internet, etc., the answer, by a two-to-one margin, was television.

“Nothing can carry a message with more persuasive power
to the heart of John Q. Public than the endorsement of the news media.”
--Eric Severeid

Beyond 30 Seconds: The Seamless Sell

  

10

What do I pay for?

TVA Productions covers scripting, production* and promotion for the Show.

You pay only for production / targeted distribution of items that directly benefit you.

*Shooting on your locations worldwide and on our multi-million dollar news set in Hollywood. We cover all travel and location expenses for our news crews.

12

Can my company be Spotlighted without licensing it for my own
commercial use and targeted distribution options?

Since total story submissions always exceed Spotlight slots available, newsworthy candidates who are willing to share a partial vested interest in the outcome as Licensees of corporate use items that directly benefit them are given priority.

Overall, Spotlight Licensees are far more responsive and cooperative in helping us produce the best, most compelling Spotlight possible. They help promote the Show since they have a vested interest in reaching a larger percentage of their target audience. Licensing revenue also enables the Show to be aired commercial-free for higher ratings and lower channel switching.

  

13

Can you guarantee results, cite case studies with ROI and references?

Everything we offer and do is guaranteed. Our Emmy & Golden Mike winning news team will develop the plan to your approval, implement it, and measure the results. You will receive advance media schedules, detailed broadcast affidavits, Arbitron reports (showing station, city, date and time, cumulative audience, circulation, and demographics) and actual clippings from newspapers and magazines.Clip entry and placement numbers are shown in real-time via 24/7 online tracking.

Sampling of Recent Media Placements

EVERY Licensee / client to date is listed on our Results and Spotlights pages with case studies, unsolicited letters; contact names; quotes; links to their sites; broadcast affidavits; awards won; pictures of our studio; VOD of recently televised episodes; team bios; broadcast schedules---all backed by the strongest guarantees in our industry.

*Click here for a Business Reliability Report from the Better Business Bureau showing TVA's 20 year track record.

*TVA's credit history : D&B D-U-N-S #61-908-3066

  

14

What happens after we mutually agree to move forward?

We will:

1. Send you an Agreement and Production Schedule for your approval.

2. Refine story angles based on the raw information you supply and work up a script for your approval. See Concept Development Survey 

3. Confirm shooting locations and logistics for news crew.

4. Shoot and edit your Spotlight---both the broadcast version and expanded corporate video version. Our Emmy-winning news anchors will do your intros / wraparounds from one of the top news sets in Hollywood.

5. Deliver VHS and CD-Rom copies; tradeshow loop tapes, etc. to you.

6. Help set up internet streaming of your Spotlight from your website.

7. Distribute to TV Stations and (if you are a Level II or III Licensee)---to cruise lines, airlines and internet business portals.

8. Actively promote your Spotlight via press releases, Media Alerts to 1100 TV newsrooms and 10,900 reporters offering complete transcript and B-roll footage; phone pitching, newsletters, internet promos, mass opt-in emailing, etc.

9. Monitor Results. You will be provided with broadcast affidavits, detailed reports (Arbitron-based for radio) and immediate forwarding of all inquiries from the Media Alert distribution.

10. Develop additional distribution and syndication opportunities that will increase visibility of your story.

  

15

We don't pay for publicity!

1. As with other news organizations, featured companies pay only to license the Spotlight for their own corporate use. Most featured organizations opt for a Media Licensing Package since they receive for pennies on the dollar: video reprints, access to footage and edited masters, additional airings in cities they choose; webcasting & internet streaming, Video News Release (VNR) distribution, corporate video version, CDs, trade show loop tapes, etc.

2. Companies routinely spend thousands on PR (Video News Releases, Satellite Media Tours, Electronic Press kits, Corporate Videos, etc.) with no guarantee their message will be seen by anyone. Expensive satellite uplink distribution is done to reach swamped newsrooms across the country in the hopes that a sufficient number of stations will carry the story.

3. Traditional PR and publicity is often hit and miss because you have no control over what angle the media will take; when, where and how often your story will air and how much of the story actually ends up being seen by anyone.

4. No TV news organization has the resources in labor, time or funds to cover every worthy story. With CNN and other major news media laying off hundreds of staffers, over 90% of TV newsrooms now rely on video news releases (VNRs), electronic press kits (EPKs) and B-roll footage provided by outside sources as a regular part of their newscasts. (Source: Medialink Study, February 2002)

Insight vs. Soundbite

Licensees are guaranteed positive, credible, IN-DEPTH TV news placement on major broadcast, cable & satellite networks, as well as cruise ships and airlines. We can tell you when, where and how often your Story will be seen. Advance media schedules and broadcast affidavits are provided weekly. Sampling of Recent Media Placements

Beyond 30 Seconds: The Seamless Sell

A study by the Columbia University School of Journalism concluded that"well-placed news articles are FOUR TIMES more believable than traditional advertising."

In a recent Roper Survey, when Americans were asked what they thought is the most credible source for news - television, radio, newspapers, internet, etc., the answer, by a two-to-one margin, was television.

 

Solution to Commercial Zapping via Digital Black Boxes:

From EMMY magazine, April 2002 issue, page 46:
"Thanks to personal video recorders like TiVo and Replay TV, people are skipping more commercials each year. Forrester Research, which studies the interactive TV industry, has predicted that viewers will watch 50 percent fewer commercials by 2005. Driven by fears of falling revenues, the networks have been exploring new ways to deliver advertising messages, including putting them in shows. It may take a few years, but some analysts believe that program-related sales could eventually generate more revenue than traditional advertising ever did."

Click here for Special Offer on MediaBlitz package

Case Studies & References

16

We're already on TV!

We're not talking about a quickie 12-second sound bite from talking heads that airs only once or twice--but an in-depth, 5-30 minute Spotlight that gives viewers a much more memorable impression --enhanced by multiple targeted airings primetime in cities you select.

Click here to see recently televised episodes.

  

17

We already have a video

And it probably looks just like the typical self-aggrandizing, highly predictable industrial video that today's viewers are shunning worldwide.

After producing hundreds of corporate videos since 1987, we're finding that today's audiences are so visually sophisticated and cynical, it requires a whole new approach (such as 3rd party media endorsements via TV newsmagazines) to impress them. See Press* for news articles which attest to this.

For less than what many companies pay for just the production costs of an in-house industrial video --- our Licensees have found that having an award-winning TV news team providing 3rd party endorsements makes it a much more credible message.

“Nothing can carry a message with more persuasive power
to the heart of John Q. Public than the endorsement of the news media.”
--Eric Severeid

*Beyond 30 Seconds: The Seamless Sell

 

 

18

What if we're a Business to Business or narrow niche company?

Our Media Licensing Packages are designed for B2B, narrow-niche* and B2C Licensees with both:

NARROWcasting benefits: Your Spotlight will receive multiple primetime airings in targeted cities you select; video streaming from your website and major internet portals; unlimited use of an expanded corporate video version; a large supply of videotapes and CD-Roms, tradeshow loop tapes, TV by Mail (to ensure the Spotlight is seen by your target audience) -- and several other corporate usage rights, protections and benefits.

BROAD-cast benefits: over 70 million guaranteed households, businesses and passengers reached via broadcast networks, cable, satellite, internet, airlines, cruise ships, etc. driving major traffic to websites, increasing sales and share price --- (often to historical highs), with long-term image branding via an in-depth televised news Spotlight --- ten times longer than a TV spot; distribution to hundreds of other newsrooms via Media Alerts... etc.

*For example, during a medical convention in Chicago, TVA saturated the market for B2B Licensee, "Applied Medical" (Episode #83) by running the Spotlight on local cable channels and in hotels surrounding the convention center (via closed-circuit cable) as well as on-board shuttle buses. They featured the trade-show loop tape on a large screen TV at their exhibit and handed out or mailed the large supply of video cassettes and CDs to their best prospects. (Licensee was thrilled with the targeted response and has since given us several new assignments).

19

What if we only want our Spotlight to air locally?

Not a problem. A Level I Media Package will allow you to choose just the city or cities where you wish your Spotlight to air.


“Nothing can carry a message with more persuasive power to the heart of John Q. Public than the endorsement of the news media.”
--Eric Severeid

At TVA Productions, we’ve assembled a team of media professionals from the journalism, public relations and marketing disciplines to take this fact and develop it to the next logical level.

Our Shows are commercial-free, feature news programs anchored and reported by top news professionals. Your Spotlight can be targeted at regional, national, or international audiences with timing and frequency that you select to support new product rollouts, corporate image promotions, or cause-related campaigns.

This means that now you can be an active participant in telling an in-depth story about your organization through the television news medium. Reach millions of households, or selected cities, where and when you want, based on your marketing plan.


Sampling of Recent Media Placements

If you’d like to be featured, click here.